Senior Digital Advertising Specialist

Employer
Reingold Inc
Location
Alexandria, VA
Posted
Jun 11, 2018
Closes
Jun 18, 2018
Function
Accountant, IT
Hours
Full Time
Join a growing team that has shaped the digital marketing efforts of high-profile clients such as the NFL, the US Census Bureau, the American Cancer Society, and the US Department of Veterans Affairs. Reingold, a full-service marketing and communications firm in the Del Ray neighborhood of Alexandria, Virginia, offers an outstanding opportunity for a versatile senior digital advertising specialist. Overseeing the development and execution of paid media strategies, the senior digital advertising specialist will be part of a dynamic team of professionals who work in digital marketing, analytics, user experience, and web design and development. This is a full-time position. The role requires strong communication skills and at least five years of hands-on experience running paid media campaigns. Responsibilities include the following: Understanding clients goals and translating them into paid media strategies Performing competitive online landscape analyses, audience research, and other market research Developing comprehensive digital media plans and budgets to support campaign goals Creating and managing paid media campaigns across a variety of channels, including search, social, and display Working with vendors to place, manage, and report on media Leading and supervising junior paid media staff Analyzing data and reporting on paid media campaign performance Presenting paid media plans and campaign performance data to internal teams and the client Working with the analytics team to define needs and implement measurement and tracking tools This position requires the following qualifications and skills: At least five years of experience running paid media campaigns, including experience in campaign setup and day-to-day optimizations Proficiency with Google AdWords or social media advertising Proficiency with Excel and Google Analytics Excellent oral and written communication skills No phone calls, please. Reingold is an equal opportunity, affirmative action employer. Women, minorities, veterans, and people with disabilities are encouraged to apply.

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