Social Media Director

Reingold Inc
Alexandria, VA
Jun 11, 2018
Jun 19, 2018
Executive, Director
Full Time
Join a team that has helped shape high-profile social media engagement efforts for clients such as the NFL, US Census Bureau, American Cancer Society, and US Department of Veterans Affairs. Reingold, a full-service marketing and communications firm in the Del Ray neighborhood of Alexandria, Virginia, offers an outstanding opportunity for a social media director to join our fast-growing digital marketing team. The social media director will lead the planning and execution of social media campaigns and will guide and supervise social media associates. This is a unique opportunity for an experienced communications professional to develop cutting-edge marketing, public education, and advertising campaigns for causes that matter. This is a full-time position. The role requires at least seven years of experience developing and managing national integrated social media campaigns. Responsibilities include the following: Understanding clients goals and translating them into social media strategies Performing competitive online landscape analyses, audience research, social listening, and other market research Developing comprehensive social media plans and budgets to support project goals Recommending owned, earned, and paid media strategies across platforms and developing implementation plans Supervising and managing staff, including content producers, paid media strategists, and analytics leads Creating social media content and engagement strategies and working with the creative team to expand our creative capabilities on social media Defining the technology or tools needed to support campaign implementation, community moderation, content posting and response, and social listening Analyzing data to make campaign adjustments and reporting on social media campaign performance Presenting plans, recommendations, and performance updates to the client and responding to requests for information or strategic counsel This position requires the following qualifications and skills: Bachelors degree Minimum of seven years experience running national social media campaigns Strong technical knowledge of social media and advertising on social media platforms (experience managing advertising campaigns preferred) Fluency in newer social media tools and technologies, including AI and AR Proficiency with listening and engagement tools such as Crimson Hexagon Experience defining and building workflows to support social media collaboration and channel management Strong oral and written communication skills and the ability to produce clear, compelling, client-ready written deliverables No phone calls, please. Reingold is an equal opportunity, affirmative action employer. Women, minorities, veterans, and people with disabilities are encouraged to apply.