Director, Account Based Marketing (ABM)

Arlington, VA
Jun 11, 2018
Jun 18, 2018
Executive, Director
Full Time
At Trustify you will join a passionate and talented team of experts working tirelessly to make truth, trust, and safety accessible to every man, woman, and child on Earth via our network of intelligence analysts and licensed investigators. We do this mission and values-based work on both a pro bono basis as well as commercially in both the B2C and B2B markets. We also perform this work out of a deeply personal mission and calling inspired by our founders Jen Mellon and Danny Boice. If having a core impact on a mission and values-based organization that is literally saving lives excites you then we would love to hear from you.. First, a little about our cutlure: We are democratizing access to private investigation and intelligence services for every individual, family, household, business and non-profit in the World We are woman co-founded and woman led. Thousands of pro bono cases helping victims of human trafficking, domestic violence, unjust incarceration, abuse and more. Our staff is more than 70% female Read more about our new Crystal City office here. We are looking for an experienced marketer to join our team to lead account based marketing for our B2B SaaS products and services. You will report to our C-level product executive and will have full autonomy to generate leads and acquire accounts at scale while optimizing for LTV:CAC ratio. This is an ideal position for someone who enjoys taking a scientific / quant approach to lead generation and customer acquisition and who loves to try out creative out-of-the-box growth tactics or hacks while also running the playbook of tried and true techniques. As ABM manager you will solely lead and build marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments.Responsibilities Own B2B lead generation and customer acquisition across the entire company Fully responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the B2B sales teams within specific, targeted accounts and contacts. Own the Account Based Marketing (ABM) practice as a whole across the entire company Develop 1:1, and 1: few tactics designed to penetrate targeted accounts. Constantly try new and creative tactics/hacks that may or may not have ever been done before Fully own ad creative, copy, assets and landing pages so that you are fully empowered and unhindered to succeed in your job Optimize conversion rates at all times Run lots and lots of A/B tests Manage your own pre-defined budget with full autonomy Identify, engage or hire any and all resources needed to be successful Identify, purchase, or subscribe to any and all tools, products and services needed to be successful Report frequently to CEO and C-level product exec using actual data to compile unit economics and cohort analysis overall and by channel, campaign, tactic Liason between marketing and inside, partner, and field sales teams Requirements Minimum of 5 year's experience in a high-tech B2B demand generation, ABM, or field marketing role Bachelor's degree in Marketing, Business, or comparable education/experience Best in class marketing, demand generation, and channel experience with a B2B tech company or SaaS product Proven track record executing innovative and multi-part event and demand generation programs Proven track record with account-based marketing programs and large account selling teams Measurable success creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, PPC, SEO, and social Measurable success building, launching and reporting on campaigns using best-in-bread tools Successful track record of developing and managing multiple marketing programs simultaneously Prior success targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth Ability to operate in a fully autonomous manner ie to be a "one woman" or "one man" show. Should be able to execute unencumbered by dependence on internal copywriters, designers, developers when necessary or prudent Expert in content marketing and content magnets Expert in landing page and conversion rate optimization tactics Data-driven mindset and practitioner of the build -> measure -> learn -> cycle ABM experience in the legal, finance, or political verticals is a huge plus Benefits Diversity is critically important to us, hence why our staff composition is > 40% ethnic minority Nursing mothers rooms in the office, liberal maternity/paternity leave, adoption stipend benefit Competitive base salary & equity plan Health, dental, & vision coverage Casual work environment Great location in Crystal City and Metro accessible Commuter benefit stipend Free gym access 8 for 8 Community Service Policy Relocation package available