Paid Media Director
Join a growing team that has shaped the digital marketing efforts of high-profile clients such as the NFL, US Census Bureau, American Cancer Society, and US Department of Veterans Affairs. Reingold, a full-service marketing and communications firm in the Del Ray neighborhood of Alexandria, Virginia, offers an outstanding opportunity for a versatile paid media director. Leading the development and execution of paid media campaigns, the paid media director will be part of a dynamic team of professionals who work in digital marketing, analytics, user experience, and web design and development. This is a full-time position. The role requires strong communication skills and at least seven years of hands-on experience managing national integrated paid media campaigns. Responsibilities include the following: Understanding clients goals and translating them into paid media strategies Performing competitive online landscape analyses, audience research, and other market research Assessing advertising technology needs and their integrations Developing comprehensive digital media plans and budgets to support campaign goals Creating and managing paid media campaigns across a variety of channels, including search, social, and display Working with vendors to place, manage, and report on media Leading and supervising junior paid media staff Working with the analytics team to define needs and implement measurement and tracking tools Analyzing data and reporting on paid media campaign performance Presenting paid media plans and campaign performance data to internal teams and the client This position requires the following qualifications and skills: At least seven years of experience running paid media campaigns, including experience in campaign setup and day-to-day optimizations Proficiency across search, social, display, and video advertising Proficiency with Excel and Google Analytics High fluency in emerging advertising channels and technologies Excellent oral and written communication skills No phone calls, please. Reingold is an equal opportunity, affirmative action employer. Women, minorities, veterans, and people with disabilities are encouraged to apply.