Paid Media Specialist

Reingold Inc
Alexandria, VA
Jun 11, 2018
Jun 19, 2018
Full Time
Join a growing team that has shaped the digital marketing efforts of high-profile initiatives for clients such as the NFL, US Census Bureau, American Cancer Society, and US Department of Veterans Affairs. Reingold, a full-service marketing and communications firm in the Del Ray neighborhood of Alexandria, Virginia, offers an outstanding opportunity for a versatile and data-driven digital paid media specialist. This is a full-time position located in our Alexandria office. Contributing to the development and execution of paid media campaigns, the paid media specialist will be part of a dynamic team of digital marketing, analytics, Web design, development, and user experience professionals. The role requires strong communication skills and a few years of hands-on experience running paid media campaigns. You will: Understand clients goals and translate them into paid media strategies Perform competitive online landscape analyses, audience research, and other market research Develop media plans and budgets to support campaign goals Setup, create and manage paid media campaigns across a variety of channels On occasion, work with vendors to place, manage, and report on media Analyze data and report on paid media campaign performance Work collaboratively with a team of SEO, paid media, web design and development, social media, and user experience professionals. We require the following qualifications and skills: 3 years minimum experience running paid media campaigns (including campaign setup and day to day optimizations) Proficiency with either Google AdWords or Facebook and social media advertising Proficiency with Excel and Google Analytics Excellent verbal and written communications skills

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