Digital Marketing Director

Employer
Reingold Inc
Location
Alexandria, VA
Posted
Jun 11, 2018
Closes
Jun 19, 2018
Function
Executive, Director
Hours
Full Time
Join a growing team that has shaped the digital marketing efforts of high-profile clients such as the NFL, US Census Bureau, American Cancer Society, and US Department of Veterans Affairs. Reingold, a full-service marketing and communications firm in the Del Ray neighborhood of Alexandria, Virginia, offers an outstanding opportunity for an experienced digital marketing director. Helping develop and lead integrated digital marketing campaigns, the digital marketing director will be part of a dynamic team of professionals who work in digital marketing, analytics, user experience, and web design and development. This is a full-time position. The role requires strong communication skills and at least seven years of experience planning and running national digital marketing campaigns. The candidate must be well versed in media planning and campaign optimization, content strategy, digital analytics, SEO, and social media engagement. Responsibilities include the following: Understanding clients goals and translating them into digital marketing strategies by defining KPIs, developing measurement strategies, and estimating impact and ROI Developing and justifying budget recommendations and media plans Performing competitive online landscape analyses and other market research Defining technology and tools needed to support campaign implementation Overseeing the development of digital marketing content and collateral across channels Managing the setup and execution of several campaigns across a variety of channels Analyzing cross-channel data to optimize campaigns and make strategic adjustments Developing and reporting on digital campaign performance to internal project teams and external clients Training and mentoring junior digital staff This position requires the following qualifications and skills: At least seven years of digital marketing experience Expert knowledge of digital marketing channels and high fluency in emerging technologies and trends Strong proficiency with Google AdWords, social media advertising, Excel, and Google Analytics Excellent oral and written communication skills Experience with customer relationship management and marketing automation is preferred No phone calls, please. Reingold is an equal opportunity, affirmative action employer. Women, minorities, veterans, and people with disabilities are encouraged to apply.