Director/Manager of Practice Group Marketing

Law Firm
Washington, DC
Jun 11, 2018
Jun 22, 2018
Executive, Director
Full Time
The Washington, DC, office of Cozen O'Connor is looking for a Director/Manager Of Practice Group Marketing (title commensurate with experience) to work primarily with the Criminal Defense and Internal Investigations practice to expand existing client matters and drive cross-selling and new business development. This position will also oversee the development/implementation of marketing plans and will report to the Chief Marketing Officer. Duties and Responsibilities: Build relationships with attorneys in the Criminal Defense and Internal Investigations practice and throughout the firm. Drive the development and execution of all marketing and business development-related initiatives for attorneys. Work with Criminal Defense and Internal Investigations practice group leaders in the development of strategic business development goals. Incorporate knowledge of relevant industries and business practices into firm-wide business strategies; anticipate client needs and trends and develop responsive solutions to support practice groups and individual attorneys. Ensure marketing plans integrate with and support firm-wide strategies of other practice groups. Work with individual members of the Criminal Defense and Internal Investigations practice in the creation and implementation of independent business development plans, speaking engagements, writing opportunities, client development seminars, firm-sponsored events and conferences and trade shows. Understand and support pitch process, competitive intelligence and research to ensure strong intra-practice group communication and client service. Work closely with Marketing infrastructure to support PR, Media, and Communications in developing strategies and written communications, press releases, etc. to promote the practice groups and firm's successes. Identify and pursue new legal work from strategically targeted businesses enhancing the firm's visibility. Assist the firm in the development of new practice areas through special research and work with appropriate attorneys to structure active and effective practice groups. Incorporate the concept of Return on Investment (ROI) in all business development activities and expenditures; evaluate investments as objectively as possible. Identify substantive topics and develop events for the seminar events. Coordinate client pitch materials, attorney bios, practice descriptions, and other promotional and collateral materials. Oversee and work with Marketing personnel on all practice area marketing efforts including content marketing, website development, branding, media relations, advertising, special events, etc. Requirements Requirements: Bachelor's Degree in Communications, Marketing, press relations or a related field or an equivalent combination of education, training, and experience. Prior experience or background in white-collar criminal defense and/or litigation preferred. Business development and sales experience in a professional services firm or environment is a plus. Demonstrated ability to positively and proactively manage multiple tasks under tight deadlines. Demonstrated ability to work in a team setting and with other operational departments. Experience Level: 6-9 Years