Marketing Planning Manager

UnitedHealth Group
Reston, VA
Jun 11, 2018
Jun 25, 2018
Full Time
Healthcare isn't just changing. It's growing more complex every day. ICD-10 Coding replaces ICD-9. Affordable Care adds new challenges and financial constraints. Where does it all lead? Hospitals and Healthcare organizations continue to adapt, and we are vital part of their evolution. And that's what fueled these exciting new opportunities. Who are we? Optum360. We're a dynamic new partnership formed by Dignity Health and Optum to combine our unique expertise. As part of the growing family of UnitedHealth Group, we'll leverage our compassion, our talent, our resources and experience to bring financial clarity and a full suite of Revenue Management services to Healthcare Providers, nationwide. If you're looking for a better place to use your passion, your ideas and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work. The Marketing Planning Manager (MPM) leads marketing planning, develops and manages marketing strategies and tactics for the Optum360/Coding Solutions business unit. The MPM is responsible for working with peer MPMs, the Coding Solutions Senior Director of Marketing, business unit leaders, sales leaders, and marketing services and analytics team members to plan, prioritize and manage marketing growth initiatives that drive sales and differentiate Optum360 from its competition. The position works closely with leaders of shared marketing services in Communications/Events, Response Management, Marketing Analytics, Operations, Interactive Services and Creative Services to execute and measure the programs, with active circular management of results to future program refinements.Required Qualifications:High School Diploma / GED (or higher) OR completion of college coursework (Some College)1+ years of Marketing or Communications experience1+ years of project management experience within a matrix organization1+ years of professional writing and editing experience Proficient with Microsoft Office suite of products including Word (create and edit documents), Outlook (manage email and calendar), PowerPoint (create and edit decks), and Excel (entering data, vlookups, pivot tables, formulas)Ability to travel up to 25% of the time within the USPreferred Qualifications:Bachelor's Degree (or higher) in Business, Marketing or CommunicationsSoft Skills:Demonstrated Ability to clarify, manage and prioritize several deliverables.Proven organizational skills Careers with OptumInsight. Information and technology have amazing power to transform the Healthcare industry and improve people's lives. This is where it's happening. This is where you'll help solve the problems that have never been solved. We're freeing information so it can be used safely and securely wherever it's needed. We're creating the very best ideas that can most easily be put into action to help our clients improve the quality of care and lower costs for millions. This is where the best and the brightest work together to make positive change a reality. This is the place to do your life's best work.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.Keywords: UnitedHealth Group, UnitedHealth Care, Health Care, Optum, Optum360, Marketing, Communications, Writing, Editing

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