Digital Marketing Manager

UnitedHealth Group
Washington, DC
Jun 11, 2018
Jun 25, 2018
Full Time
The Associate Director, Digital Marketing will lead partner engagements in creating, managing and optimizing digital marketing campaigns in the healthcare space. The Associate Director will be well-versed in all aspects of digital marketing disciplines, including PPC, email marketing, display advertising, and social media. Optum seeks a team player with a proven track record of success.Primary Responsibilities:Lead and manage all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising and social media)Create and execute omni-channel campaigns to drive traffic and conversionsTest and evaluate best acquisition channels for both existing and new customersCreate, maintain, and meet ROI projections for overall portfolio of marketing vehiclesDevelop and execute a cohesive, ROI-driven marketing plan with proven resultsMaximize paid and organic search engine traffic and conversion, while meeting cost per acquisition targetsTest landing pages and emails to improve conversion performanceProactively forecast and report successes, inconsistencies, and underperformanceDemonstrate excellent customer service skills while maintaining the client relationshipTravel up to 15% percent Required Qualifications: Bachelor's Degree5+ years of relevant work experience in paid search and paid social Strong analytical, quantitative, and problem solving capabilities, with a attention to details, at both strategic and executional levelsProven relationship-management skills with ability to communicate effectively and successfully influence across all levelsPreferred Qualifications: Experience working in a fast-paced, entrepreneurial environmentExperience in Email marketing and/or Direct mailHealthcare experienceAgency experienceEmail AutomationA hunger to learn and follow industry trendsCareers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.Job Keywords: Digital Marketing Manager, Digital Marketer, Digital Marketing Specialist, Washington, DC, DC, District of Columbia

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