Specialist, Search Engine Marketing

Pentagon Federal Credit Union
Mclean, VA
Jun 07, 2018
Jun 20, 2018
Accountant, IT
Full Time
Specialist, Search Engine Marketing Summary PenFed is hiring a Specialist, Search Engine Marketing at our headquarters in McLean, Virginia. The primary purpose of this job is to manage the search engine-marketing channel for the credit union across multiple product verticals. The SEM Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. This individual will effectively manage the paid search budget and work with the SEO and Marketing teams in order to maximize ROI, drive traffic, and generate quality leads. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. Leads testing, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns Leads tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns Manages campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Executes tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns Manages campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimizes copy and landing pages for paid search engine marketing campaigns Performs ongoing paid keyword discovery, expansion and optimization Researches and analyzes competitor advertising links Collaborates with the product analytics team members to understand product KPIs and develop, execute, and report on marketing performance to align with these goals Education and Experience Equivalent combination of education and experience is considered. Bachelor's Degree in Marketing or a quantitative, test-driven field preferred. Minimum of three (3) years' experience in managing SEM campaigns. Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing. Well-versed in performance marketing, conversion, and online customer acquisition. In-depth experience with bid management tools (eg, Click Equations, Marin, Kenshoo, Search Ignite, Adobe Media Optimizer). Experience with website analytics tools (eg, Google Analytics, NetInsight, Omniture, and WebTrends). Strong analytical skills and experience generating SEM reports. Familiarity with A/B and multivariate experiments. Working knowledge of HTML, CSS, and JavaScript development and constraints. Facilitate A/B testing to ensure optimization, targeting and marketing goals align with business objectives. Stays current on latest trends, technologies, practices and methods to continually seek innovative approaches to challenges and deepen engagement with audiences Supervisory Responsibility This position will not supervise employees. Licenses and Certifications There are no additional licenses and/or certifications required. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on-call is required. About Us Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 1.6 million members and over $23 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico, Okinawa, and Portugal. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. Our mission isn't simply to help our members get by. We exist to help them realize every ounce of their potential. We exist to educate, and to encourage. We exist to usher their dreams into the land of reality. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 571-289-4710.

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