Automotive Search Marketing Specialist
Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team! Drive Auto LLC, Sinclair Broadcast Group's automotive digital marketing agency, is looking for a skilled and highly motivated Search Marketing Specialist, with experience in Search Engine Marketing (SEM) and other outreach programs to join our agency team. This person's primary responsibilities will be setting up and administering search marketing, outreach and display, retargeting and geo fencing campaigns for Automotive Dealership clients. This person will ideally also have a good working knowledge of automotive dealerships and digital advertising solutions. They will be expected to continually develop, adhere to, improve and update SEM standards and apply those techniques. This person must be able to hit the ground running and be a fast learner in a fast-paced environment. Including interpreting analytics, assessing reports, and working with the sales team in the field building proposals or competition analysis. Job Duties & Responsibilities Include: Handle internal production of paid search and monitoring of digital media campaigns. Work with third party partners to manage and optimize paid search, retargeting, outreach, and geo fencing campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns Be able to prepare SEO and SEM reporting documents Keyword research and optimization Maintain up-to-date knowledge of best practices and latest developments in paid search Other digital marketing tasks as assigned Experience & Skills Required: 1-2 years of proven ability leading and implementing SEM strategy and campaigns 1-2 years of hands-on Adwords experience including creation and management of campaigns. Hands on experience with Google Analytics, Google Webmaster Tools, Bing Webmaster tools Ability to work with client services teams to ensure maximized performance Strong analytical skills, strategic thinker with attention to detail Excellent organizational, project management and time management skills Proficient in MS Office The following are preferred: Basic knowledge of geo fencing campaigns and understanding of location based advertising Ad writing skills Basic knowledge of HTML and ability to read HTML code Basic to intermediate web design and technology principles Understanding and experience with automotive dealerships, preferably digital advertising and the inner structure of the workings of auto dealers. Google Certifications & Advertising Agency experience BS/BA degree Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!