Manager, Digital Marketing
Manager, Digital Marketing Summary PenFed is hiring a Manager, Digital Marketing in our McLean, Virginia headquarters. The primary purpose of this job is to responsible for inbound and outbound digital marketing efforts, lead generation and marketing channel optimization. The Digital Marketing Manager will support all brand and product marketing initiatives with the goal of increasing volume and promoting brand growth through the development, management, and reporting of digital plans and partnerships. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. Establish strong working relationships with a variety of digital partners, manages the digital media-buying, placement, monitoring and reporting. This includes insertion order management and reporting requirements. Collaborate with the brand managers to develop and execute digital plans that align with overall product goals, messaging, and budget and asset delivery through appropriate channels. Build and manage a digital advertising calendar that encompasses buys and budget. Execute outbound advertising and paid media efforts. Manage ongoing advertising budgets to ensure pacing and accuracy. Monitor traffic ad campaigns, which include assets and tracking management via custom URLs as well as pixel integration. Work closely with Creative Services Team and Content Team to develop rich, original content for advertising campaigns across all digital channels. Collaborate with Social Media Team to coordinate campaign pulses and measure impact. Partner with Digital Marketing Analytics Team to establish closed-loop analytics to review performance metrics on all digital activity and implement those learnings into improved creative, messaging and strategies to improve application volume and increased member engagement. Monitor ROI and conversions on paid media campaigns. Stays up-to-date with the latest industry trends, competitive and approaches that help drive innovation and creativity. Education and Experience Equivalent combination of education and experience is considered. Bachelor's Degree in Marketing, Advertising, Communications or a related field is required. MBA or Master's Degree is preferred. Minimum of five (5) years' experience in Marketing and advertising campaigns is required. Minimum of two (2) years of experience as a manager is required. Demonstrated marketing & strategic analysis skills with an ability to map an understanding of business drivers. Experience handling marketing budgets and forecasting/reporting results. Demonstrated ability to produce creative ideas and elicit creative ideas from others. Ability to build presentations, conduct research and report on findings Strong leadership and presentation skills, with ability to lead meetings and present to senior level management. Ability to collaborate with all internal and external stakeholders, product teams, internal and external creative teams. Ability to negotiate and manage external vendors, contracts and partnerships. Ability to work collaboratively, prioritize, and meet deadlines. Experience in financial services industry a plus, but not required Supervisory Responsibility This position may direct supervise employees. Licenses and Certifications There are no additional licenses and/or certifications required. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on-call is required. About Us Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 1.6 million members and over $23 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico, Okinawa, and Portugal. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. Our mission isn't simply to help our members get by. We exist to help them realize every ounce of their potential. We exist to educate, and to encourage. We exist to usher their dreams into the land of reality. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 571-289-4710.