Director, Marketing Research, CRM & Analytics
Director, Marketing Research, CRM & Analytics Summary PenFed is hiring a Director, Marketing Research, CRM & Analytics in our McLean, Virginia headquarters. The primary purpose of this job is to responsible for overseeing the ideation, development and implementation of marketing research, analytics, and CRM strategies to maximize brand growth, revenue, and member engagement. The Director of Marketing Research, CRM and Analytics will lead a team to analyze marketing campaign performance, insights and trends. In addition, this position will make recommendations to promote revenue growth, brand awareness and member engagement. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. Lead and oversee team to analyze report and apply learnings from marketing campaign performances to new initiatives. Partner with Marketing Director, Brand Manager, and across multiple product teams with attention to customer insights and research, including both qualitative and quantitative methodologies. Define and oversee full analytic life cycle including data requirements, KPI definition, Measurement Planning, Reporting and Analysis Cadence / Design / Delivery, and Insights and Recommendations. Manage periodic and ongoing research initiatives to support, validate and define customer segmentation, competitive positioning, department/category strategies and other business needs Define the framework and build requirements to develop our CRM capabilities: namely increasing personalization through technology, methods, automation, and infrastructure in partnership with product analysts, IT and data management teams to support long-term brand growth. Drive asset growth and PenFed member engagement through member on-boarding, acquisition, reactivation, retention and loyalty initiatives. Actively follow industry trends and ensure team is assessing, and strategically acting on, platform and landscape changes as they occur. Plan, organize and implement studies to determine the Return on Investment (ROI) and evaluate the effectiveness of PenFed marketing campaigns and initiatives Create innovative data visualizations (eg, PowerPoint and chart templates, interactive charts, info graphics, etc.) that translate complex data into clear, concise takeaways. Education and Experience Equivalent combination of education and experience is considered. Bachelor's Degree required in Marketing, Research, Business, Economics, Computer Science, Statistics, and Business Analytics. Master's Degree or MBA preferred. Minimum of eight (8) years' experience in Marketing. Minimum of five (5) years' experience in management, preferably in a financial services environment. Knowledge of research methods and techniques, statistical and other methods used in the analysis and projection of data, survey methods and analytical techniques. Ability to plan, direct and advise others on highly complex and sensitive projects and prepare and present technical reports Strong written and verbal communication skills; high degree of proficiency in synthesizing and communicating data from a variety of disciplines. Strong organizational skills, ability to multi-task, meet deadlines and manage priorities. Knowledge of CRM and marketing solutions systems including Salesforce, Adobe Campaign and Adobe Cloud services. Knowledge of Microsoft Office products and other graphics or presentation software; familiarity with statistical software desirable. Knowledge and experience within the financial services industry. Supervisory Responsibility This position will directly supervise employees. Licenses and Certifications There are no additional licenses and/or certifications required. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on-call is required. About Us Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 1.6 million members and over $23 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico, Okinawa, and Portugal. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. Our mission isn't simply to help our members get by. We exist to help them realize every ounce of their potential. We exist to educate, and to encourage. We exist to usher their dreams into the land of reality. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 571-289-4710.