Marketing Specialist

The Judge Group
Reston, VA
Jun 04, 2018
Jun 15, 2018
Accountant, IT
Full Time
Our client is currently seeking a Marketing Specialist About the job:Work with marketing & Sales and be a part of the strategizing and ideation.Work on B2B content marketing strategies for the company, and play key role in working with sales as truly enabling them with the content to support their revenue funnel.Build out our competitive toolkit, providing sales with the talk tracks and resources they need to position us effectively against our competition.Develop and manage editorial calendar for content initiatives.Writing web page content, articles, blog posts, banner copy, press releases & mail copy keeping in mind SEO best practices.Create and develop handbooks, case studies, white papers, infographics from transcripts of webinars and audio conferencesSpot story ideas within the company, conduct interviews and write stories and blogs based on them.Researching Industry specific content and keep up-to-date with best practices in writing for the web, social media and marketing communications.Work with in-house and partner designers to get great graphics and collaterals out. About you:Good understanding of business and marketing.B2B writing experience of 3+ years.Demonstrated experience in setting and driving Brand and Content strategies and working cross functionally to delivery final content.Flair for business writing and a sharp eye for editing, experience in narrative development.Enthusiastic, passionate individual with a knack for absorbing and utilizing content.Ability to work independently under time constraints to meet ongoing and overlapping deadlinesPreferably a graduate with a degree in Journalism/Mass Communication/English.

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