Associate Director, Cause Marketing & Strategic Partnership

March of Dimes
Arlington, VA
Jun 04, 2018
Jun 15, 2018
Full Time
The primary purpose of this role is to develop and implement partner-focused marketing strategies that will drive mission awareness and revenue, while also strengthening awareness for the existing portfolio and enhancing the organization's ability to attract relevant corporate and strategic partners. The Assistant Director will develop and implement the strategy for a national cause marketing and consumer engagement platform that positions the March of Dimes as a preferred charity of choice for major national corporations. The Assistant Director of Cause Marketing & Strategic Partnerships will collaborate with colleagues in the Marketing and Communications Department, the Corporate Engagement Department, leadership team and key stakeholders within the national and regional offices to maximize the development, cultivation and activation of partnerships, as well as the national campaign. He/She will be responsible for ensuring best practices with corporate/cause partnership strategy based on industry trends, past performance, analytics, evaluation and feedback from internal and external stakeholders. The Assistant Director of Cause Marketing & Strategic Partnerships will collaborate closely with the Directors of New Business Development to support development of marketing strategies for new partnerships, as well as support on securing annual renewals and/or upgrades. Position Responsibilities Strategy Development Serve as lead marketing strategist and point on marketing execution/activation plans for organization's corporate, media and strategic partnerships Leverage corporate, media and strategic relationships as a megaphone for amplification of organizational priorities, marketing opportunities and key moments Identify, develop and manage strategic opportunities for utilizing partners' marketing offerings for the benefit of the organization, enhancing organizational value in areas of brand awareness and engagement Design and implement marketing plans and activation strategies for corporate and media partnerships, in collaboration with Marketing, Mission and Corporate Engagement teams Oversee development of full suite of marketing tools to support a successful corporate partnership program, including but not limited to a refreshed partnership sales pitch deck