Associate Director Mission Marketing

Employer
March of Dimes
Location
Arlington, VA
Posted
Jun 04, 2018
Closes
Jun 15, 2018
Function
Executive, Director
Hours
Full Time
Develop a comprehensive mission marketing and communications strategy that works to amplify and promote the organization-wide goals and support priority mission programs and opportunities. Partner with colleagues across Mission and Marketing and Communications in the development of audience personas and marketing strategies that align message, medium and audience attributes. Discover stories, statistics and successes that bring the mission to life, working with the mission and marketing teams to share these stories across multiple platforms. Work with March of Dimes mission team to align on priority programs and build tools, templates and resources to raise awareness of these initiatives internally, externally and with partner organizations. Assist in the selection of media spokepeople, support interview preparation and gathering of materials such as photo and b-roll for media and digital engagement opportunities. Communicate national marketing/branding/communications/PR directives and ensure consistent application of our brand across mission area. In that capacity, actively seek ways to reduce redundant or unnecessary marketing collateral, social/digital media etc. Ensure the consistent use of templates (which Associate Director will help to create) by the communications specialists, serving to ultimately reduce the numerous variations of our brand in the market and increase brand recognition. Partner with mission team to create standard and regularly updated program information, success stories which can be used by marketing, revenue and regional teams to promote and support funding for mission programs. Member of the Mission Leadership team. Attend mission planning meetings, representing Marketing Communications, and assist the Marketing Leadership Team in the planning and development of these meetings including scripting and staging. Position Qualifications 7-10 years experience. College degree. Supervisory experience a plus. Experience developing marketing communications plans and executing against those plans. Strong project management skills needed. Healthcare media or marketing experience needed.