Senior Director - Marketing

Employer
Axios
Location
Arlington, VA
Posted
Jun 04, 2018
Closes
Jun 15, 2018
Function
Executive, Director
Hours
Full Time
Axios is seeking a full-time Senior Director of Marketing, who will work cross-functionally to make Axios consumption a daily ritual for readers across the country. This person will lead all efforts in planning and executing compelling campaigns that increase awareness and attract new readers to our brand. The ideal candidate for this role will be creative, collaborative and data-driven. They will be relentless about reaching smart professional audiences and dedicated to finding all possible avenues for owning the market of curious readers. This role has strategic and operational responsibilities and will often manage multiple, concurrent initiatives while moving at a fast pace. Additionally, they will be a strong developer of people, with success in attracting, developing and retaining high-performing talent.ResponsibilitiesDevelops innovative ways to attract the smart professional and smart curious reader, identifying new opportunities to feature our content on social and referral sites, set up in-kind partnerships with other media companies or high-growth companiesLeads generation of ideas and creative strategies for acquiring new, engaged readers through email, direct and high-quality referral sources. Responsible for identifying new referral sources and experimenting with how we partner with themCollaborates with the tech and design team to find creative uses of technology to help us capture and retain the smart professional and smart curious readers on our sitePartners closely with our expert communities to acquire, engage and retain experts and external contributorsQualifications5-8 years of experience in marketing, ideally with B2C marketingExperience in identifying, segmenting, and targeting audiencesExperience in high-growth or start-up companies or campaignsCommunity marketing and influencer marketing experience is a plusCampaign planning experience is a plus