Digital Marketing Analyst

Creative Circle
Washington, DC
Jun 04, 2018
Jun 15, 2018
Full Time
A client in DC is looking for a Digital Marketing AnalystThis position is responsible for supporting web analytics tracking & reporting, online asset tagging, and engagement and UX pathing analysis.RESPONSIBILITIES: - Reports and analyzes website performance, online experience and engagement and retention analytics- Responsible for the web analytics infrastructure, and for designing, interpretation and delivery of comprehensive reports on website performance and metrics- Tracks and maintains expenses against budget- Present reports and strategy to stakeholders and managementEXPERIENCE & SKILLS REQUIRED* At least 5-6 years in digital media, marketing, or analytics, and/or equivalent experience* Strong proficiency with website analytics software (eg Google Analytics, Google Tag Manager, Facebook Insights, social listening tools, etc.)* Deep understanding of digital media buying operations and data sources* Strong proficiency in Excel* Experience in working with website optimization tools for A/B and multivariate testing, eg Google Website Optimizer, Optimizely, AquiaLift, etc., is a plusEDUCATION & CERTIFICATIONS REQUIRED* BA in business, marketing, marketing research or related field related field plus equivalent work experienceGoogle Analytics, Google Tag Manager, building KPIs

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