Digital Marketing Project Manager

UnitedHealth Group
Washington, DC
Jun 04, 2018
Jun 15, 2018
Full Time
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)We're seeking a Digital Marketing Project Manager to play a key role in the planning and execution of the Retention Marketing team's renewal communications strategy. This team is responsible for the strategic planning, creation, and data analysis of our emails, website content, and social media outreach surrounding our marketing efforts. In this role we are looking for someone who can masterfully manage senior level marketing relationships across our Research business line, has proven strong project management skills, is a marketing automation optimization wizard, and can flawlessly execute and develop marketing campaigns across a variety of digital channels. Primary Responsibilities: Campaign Design, Management, Execution, and Optimization Manage day-to-day creation, execution, and optimization of marketing campaigns consisting of email flows, web page builds, and social media and paid advertising management for both new business generation and member renewal Adhere to company editorial best practices across all marketing channels Execute against key milestones on the Marketing content calendar, completing campaigns and page builds according to agreed upon timelines and communicating any roadblocks to success to appropriate constituents Measure, analyze, and report on campaign and website performance to uncover actionable insights that will increase efficiency and performance of our marketing efforts Optimize utilization our Marketing department technologies to achieve renewal goals Execute and recommend landing page, web page, social media, and email testing plans to optimize conversion performance for retention goals Contribute to SEO, UX and cross merchandising strategies for our websiteStrategic Planning and Analysis Serve as main point of contact and strategic partner to the Research leadership, Web Development, and Marketing Communication teams Provide direction for a team of Marketing Specialists on best practices for website, social media, paid advertising, and email optimization Recommend and train team members on best practice utilization of our Marketing Automation Platform (Eloqua) including but not limited to audience segmentation, behavioral targeting, lead scoring, to improve the effectiveness of our marketing campaigns Provide data driven recommendations for improving our conversion, renewal, and lead generation efforts and guide overall Research Marketing communication strategy Partner with the Web Development team to optimize webpages impacting digital campaignsContent Knowledge Maintain industry knowledge across a diverse range of topics in marketing and assigned health care terrain Develop expertise in marketing best practices and share lessons learned with Research leadership teams for renewal optimization Continuously hone digital marketing technology expertise across a wide array of automation and optimization software platforms including but not limited to Oracle - Eloqua, Sprinklr, Sitecore, Webtrends, Google Adwords, and Visual Optimization ManagerRequired Qualifications:Bachelor's Degree from an accredited College/University 4+ years of work experience 3+ years of experience in product marketing, digital marketing, marketing management, marketing communications or related roles Demonstrated experience within the digital marketing industry Advanced understanding of Eloqua Marketing Automation platform (experience with other marketing automation technology considered) Strong project and relationship management experience Experience using HTML coding to build webpages and emails Knowledge of Digital marketing methods and best practices Experience managing website content using Sitecore or other content management system Preferred Qualifications:Experience with Retention or Loyalty Marketing Confidence, patience, and flexibility in an evolving environment Demonstrated understanding of the marketing-sales funnel Experience translating business goals into actionable Marketing campaigns Proven ability to make metric driven decisions using data analytics software Knowledge of digital campaign optimization Proven ability to meet and exceed goals Experience with Salesforce or other CRM Experience managing PPC campaigns like Google Ads Experience building, implementing, and monitoring performance of an SEO strategy Experience using the principles of user experience and web optimization analytics such as Visual Website Optimizer to improve website performanceCareers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.Job Keywords: OptumConsulting