Marketing Manager

Location
Arlington, VA
Posted
May 22, 2018
Closes
Jun 08, 2018
Function
Management
Industry
Other
Hours
Full Time
A mid-size association is seeking an experience Marketing Manager who can focus on lead generation.
  • Manage the development, design, approval, production, and distribution of all marketing activities
  • Execute email campaigns by using CRM to generate marketing qualified leads
  • Lead new content marketing initiatives to drive qualified prospects to our website
  • Contribute to management of the organization’s website content and SEO activities to support campaigns and awareness/exposure of the organization brand
  • Develop, manage, and refresh campaign calendar to build sales pipeline
  • Ensure all campaign activity is delivered according to strategy, timing, and budget
  • Measure performance of marketing campaigns and processes, and provide strategic insights to maximize ROI
  • Bachelor’s degree in marketing or communications
  • 5 years of marketing campaign experience
  • 3 years+ technical experience in: Marketing Automation, CRM systems (salesforce.com), and CMS systems
  • Working knowledge of web analytics platforms (Google Analytics preferred)
  • Advanced Word, Excel, PowerPoint, and Outlook skills
  • Experience managing integrated marketing campaigns using digital and traditional media, email marketing, and social media
  • Content marketing experience in building checklists, case studies, infographics, blogs, and more
  • Excellent written and oral communication skills

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