Specialist, Social Engagement
Job Description:Summary:Education about social media best practices, programs, tools and platforms is imperative to helping an organization operate more collaboratively, strategically and responsibly. And creative, compelling content is critical to helping an organization connect with its audiences in meaningful ways. The Social Engagement Specialist will help the American Red Cross Social Engagement team develop unique multimedia content as well as deliver outstanding social media training and support for field communicators, business units, digital volunteers, social ambassadors and other key employee and volunteer audiences. The ideal candidate will live and breathe social and mobile, and have a proven track record in both creating social media-friendly content and helping audiences master these ropes in related technologies.Responsibilities:Develop, manage and/or refine organization's portfolio of social media training webinars, handbooks and other materials.Develop written and visual content?infographics, GIFs, quick videos?for organization's social media channels.Deliver courses ? both in-person and virtual ? that are engaging, clear and succinct to a diverse range of knowledge levels.Manage and provide ongoing training and recruitment support for organization's Digital Volunteer Program.Develop criteria for assessing training effectiveness and determining new training needs.Identify new opportunities for education around social media strategy and best practices.Provide ongoing support to business units and field offices as needed.Provide expertise to field offices, business units and other internal parties engaging in social media.Project manage various education and capacity-building efforts on an ad hoc basis.Help enforce social media guidelines, community rules and brand standards through ongoing education.Assist with social customer care on a regular basis, and assist with social media-based disaster response as needed.Minimum QualificationsBachelor's Degree in Communications, Marketing, Education or related field.Minimum 5-7 years of experience working with social media and developing relevant curriculum to achieve business goals.Stellar communications skills - in particular, presenting social media best practices and technologies to lay audiences in clear ways that are easy to understand.Skilled in motivating and inspiring others while giving constructive feedback.Technical skills:Experience across a wide variety of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, SnapChat, YouTubeFamiliarity with graphics and video production and editing.Strong knowledge of social media publishing and listening tools, metrics and analytics preferred.Familiarity with WebEx, Join.me and other virtual conferencing technologies.Ability to multi-task, prioritize projects and meet deadlines in a high-pressure environment.Familiarity with and commitment to the Red Cross mission.Both an independent problem solver and a natural team player.Strong organization, coaching and project management skills.Ability to handle occasional irregular and weekend hours during active Red Cross disaster operations.*LI-POSTApply now! Joining our team will provide you with the opportunity to make a difference every day.The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.The American Red Cross is a diverse nonprofit organization offering its employee's professional development and growth opportunities, a competitive salary, comprehensive benefits, and a collaborative team spirit environment.