Marketing Manager (13291, Grade 26)

Employer
The Maryland National Capital Park and Planning Commission
Location
Hyattsville, MD
Posted
May 17, 2018
Closes
May 21, 2018
Function
Management
Hours
Full Time
Description The Public Affairs and Marketing Division of The Maryland-National Capital Park and Planning Commission's Department of Parks and Recreation in Prince George's County is seeking a motivated and creative marketing professional to plan, organize, and manage marketing efforts for a large, entrepreneurial agency. The incumbent will develop and execute marketing plans and activities to ensure growth in participation among children, youth and adults in specific programs and facilities, plan and oversee advertising and promotion activities, ensure branded marketing communication throughout the agency, and perform market research and evaluation of strategies and implementation. Incumbent manages and directs several programs including: 1. Manage marketing programs for the Department. Develop long-term and short-term marketing plans and strategies for the overall Department of Parks and Recreation. Build and develop a marketing team throughout the Department which is competent, astute and efficient. Facilitate and support development and implementation of division/facility/program marketing plans. Manage contracts and relationships with outside marketing agencies, media outlets, and marketing sponsors. Translate business objectives to specific marketing goals and strategies. Plan, develop and work within the Department's Marketing Unit budget, and support development of divisional marketing budgets as needed. Conduct staff training on marketing policies and procedures. Work as part of the M-NCPPC branding team. Regularly analyze marketing efforts and provide results and recommendations to senior leaders. 2. Manage development and placement of marketing materials. Work with staff throughout the agency on development of materials to carry out their marketing plans for events, programs and facilities. Work with in-house creative staff to develop print and digital marketing collaterals and advertising. Coordinate marketing presence in social media messaging across various channels including Facebook, Twitter and YouTube. Identify new marketing outlets and opportunities for collateral placement and distribution. Place media ad buys and deliver appropriate materials on deadline. Examples of Important Duties Creates and implements broad marketing plans with targeted strategies to regularly communicate the benefits of the Department of Parks and Recreation. Writes compelling copy and works collaboratively with graphics and digital staff on design and production of promotional materials. Performs market research and evaluation. Coordinates Departmental marketing opportunities and campaigns. Manages relationships with marketing firms and contractors. Develops reports to division chief and senior management. Minimum Qualifications Bachelor's degree from an accredited college or university in journalism, public relations, English, political science, marketing or other related field, and four years of experience in journalism, marketing or public relations; or An equivalent combination of education and experience. A valid driver's license in accordance with both State and Commission rules and regulations. Driver's license must be unencumbered by restrictions, revocations, suspensions, or points that could limit the employee's ability to drive Commission vehicles or perform driving duties required of their position. Supplemental Information Preferred Qualifications: Master's degree in business, marketing, communications or related subjects, and seven years of experience in marketing Important Worker Characteristics: Strong, effective communicator Highly developed teamwork skills Exceptional creative and analytical ability Ability to coordinate the efforts of a team of diverse creative staff Demonstrated ability to see the big picture and provide useful advice and input across the organization Good knowledge of: Market research and marketing plan development Promotional campaigns for programs, facilities and special events Commission organization, activities, policies and procedures* Department of Parks and Recreation, divisions and programs* Ability to: Use tools of the marketing trade, including written communication, electronic media, market research, visual communication and creative services Write, edit and speak clearly, informatively and interestingly to varied audiences Organize work efficiently Maintain effective working relations with Commission staff Manage consulting firms and contractors Research and evaluate new product opportunities and customer needs Manage distribution channels for products Analyze the effectiveness of marketing efforts Understand technical reports and correspondence Meet deadlines and work under pressure Skill in operation of: Office equipment, including personal computer with applicable software, including marketing management software and a website content management system This position works in a high pressure office and is exposed to stressful situations and deadlines on a regular basis. Works occasional evenings, weekends and holidays. *Developed primarily after employment in this job class. SUBMISSION OF THE FOLLOWING IS REQUIRED TO BE CONSIDERED FOR THIS OPPORTUNITY. A written marketing plan you developed for an event, program or facility A written evaluation of a marketing campaign you worked on THE MARYLAND-NATIONAL CAPITAL PARK AND PLANNING COMMISSION 2017 BENEFIT SUMMARY FOR MERIT SYSTEM EMPLOYEES The following information is a summary of benefits extended to all Merit System employees of the Maryland-National Capital Park and Planning Commission (M-NCPPC). All plans are optional except the Defined Benefit and Long Term Disability plans. Retirement Programs Defined Benefit Plan (Mandatory Participation) - Plans A, B and E exclude FOP members. Plan Employee Contribution Plan A: 7% of base salary. Social Security Wage Base (SSWB) and 8% in excess of SSWB. Plan B: 4% of base salary up to maximum Social Security Wage Base (SSWB) and7% in excess of SSWB. Plan C: 9% of base salary. (FOP members only) Plan D: 8% of base salary. (FOP members only) Plan E: 4% of base salary up to maximum Social Security Wage Base (SSWB) and 8% in excess of SSWB. Deferred Compensation ICMA-RC 457 plan (Optional) Traditional and Roth IRAs (Optional) Health Insurance Plans (FOP Members Pay 20% for Medical, Prescription and Dental.) All others pay percentage below. Medical - Kaiser Permanente Health Maintenance Organization (HMO) - (15%) UnitedHealthcare Choice Plus Point of Service (POS) - (20%) UnitedHealthcare Select Exclusive Provider Organization Health Plan (EPO) - (15%) Prescription - CVS Caremark (retail and mail-order) - (15%) Dental - United Concordia Preferred Provider Organization (PPO) - (20%) Vision - VSP (Vision Service Plan) - (Commission Pays 80% of the Low Option Plan only) Low, moderate, and high options are available. Frequency of covered services differs. Flexible Spending Accounts (Employee Pays 100%) Medical Account - Maximum annual contribution: $2,550 Dependent Care Account - Maximum annual contribution: $5,000 Long-Term Disability Insurance (Mandatory Participation) Employee Pays 20%: Commission Pays 80% (FOP Members Pay 100%) Benefits paid at 66 2/3% of base salary, maximum of $6,000/month Supplemental Long-Term Disability Insurance (Employee Pays 100%) Benefits paid at 66 2/3% of base salary that exceeds $108,000; capped at $216,000 Basic Life and AD&D Insurance (Employee Pays 20%: Commission Pays 80%) Two (2) times base salary; maximum benefit is $200,000 for each Supplemental and Spouse/Dependent Life Insurance (Employee Pays 100%) Supplemental - 1,2,3,4,or 5 times base salary; maximum benefit is $750,000 Spouse/Dependent Combination - $10,000/$5,000, $20,000/$10,000, or $30,000/$15,000 Sick Leave Bank (Eligible After One Year Probationary Period) Employee contributes leave hours each year Eligible for up to 66 work-days or 396 hours in 12-month period Leave Programs Annual: 15 days per year Personal: 3 days per year (12 month waiting period) Sick: 15 days per year Holidays:10 days per year Other Benefits Credit Union Tuition Assistance Program Employee Assistance Plan Wellness Program Legal Services Plan Work-Life Program This summary is provided for informational purposes only and is not, nor should be construed as an employment agreement with the M-NCPPC, implied or actual click apply for full job details

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