Manager, Marketing & Digital Media
- Full Time
The Manager, Marketing & Digital Media, will develop and execute marketing and social media strategies to support NAIFAs membership initiatives and product outreach, including digital marketing through Hub Spot. As a member of the Communications & Marketing Team, the Manager will serve as project manager for internal graphic design and creative requests received through the Zendesk customer service platform, and be responsible for managing and maintaining the associations primary websites, including NAIFA and the digital magazine. Duties and Responsibilities: Work closely with Membership Department to support product and membership marketing initiatives using Hub Spot platform Create and execute social media campaigns to promote NAIFA products and initiatives including (please use the apply button below) Serve as primary liaison and advisor to the Membership Marketing and Professional Development & Education Departments by attending meetings and working closely with staff to help create and enhance the effectiveness of messages to NAIFA members Manage the web function; implement web strategy process and analytics reporting Provide management and leadership for web and digital media projects, and work collaboratively with staff including membership department, management, and IT support Partner with content managers, editors, designers and developers to ensure sites meet member segment needs, align with the brand strategy platform, and meet NAIFA Web standards Manage graphic design and creative requests for diverse audiences; manage multiple projects and maintain schedules and budgets Manage implementation of website updates such as landing pages, banner ads and content marketing to support marketing campaigns Liaise with IT and third-party technical groups Research web best practices and analytics, and review sites for improvement in usability, performance and audience value Continuously define, drive and implement enhancements to the NAIFA web experience Contribute to NAIFAs social media strategy: execution and measurement Education and Experience: Minimum of 5 years of experience, plus 2 years management experience of Web and creative design projects Excellent web/digital media project management and estimating experience Experience with Hub Spot Ability to conceive and measure social media campaigns for diverse set of audiences BA or MFA Digital Media, Interaction Design, or related degree; or equivalent combination of education and experience Knowledge, Skills and Abilities: Knowledge in marketing, social media strategies, branding and guidelines Strong user understanding and demonstrated expertise in web content, analytics, usability, architecture, web administration, project management and design Proven project management skills in delivering high quality projects on time High level of planning and organizational skills, with exceptional attention to detail Strong interpersonal skills and customer service orientation Good writing and presentation skills Ability to work well in fast-paced environment with demanding deadline schedules Ability to work independently without direction or with a team to drive projects forward Zendesk customer service platform Hub Spot digital marketing platform Kentico CMS experience desired Familiar with HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, Familiar with Adobe suite: Photoshop, Illustrator, In Design W3C Web standards Must be available and willing to travel to such locations and with such frequency as the employer determines is necessary or desirable to meet its business needs. To apply, please e-mail your resume to (please use the apply button below) or mail to 2901 Telestar Court, Falls Church, VA 22042 .