Marketing Communication Coordinator

Upper Marlboro, MD
May 16, 2018
May 21, 2018
Accountant, IT
Full Time
Job Description Fahrney's Pens is seeking a full-time Marketing & Communications Coordinator for our Maryland based company headquarters to oversee multi-channel marketing programs. This includes our e-commerce website, direct mail catalog & retail store (located in downtown, DC). We are a family-owned & operated company that has been a Washington, DC landmark business since 1929, recognized nationally as a premier retailer of fine writing instruments. Responsibilities: Development & execution of innovative marketing & communications strategies Report directly to the company President, work closely with the Creative Director, Merchandise Director & Catalog Support Oversee & direct our off-site marketing agency on website content and marketing Planning & management of our social media presence to expand brand awareness Managing marketing budgets & co-op, working closely with our vendors & Creative Director Ability to organize & manage multiple projects including web-based product promotions, in-store events, signage, classes, product videos & social media events Become knowledgeable of our full product line & provide instruction to our sales & call center staff Work closely with our Creative Director & Merchandise Manager in organizing catalog production, including: collecting merchandise information, photo samples, copy & delivery dates from our vendors as well as proofreading the catalog Requirements: 5+ years of marketing experience BA/BS or higher in relevant field Excellent written & verbal communications skills Proofreading Copy editing Creating & maintaining media contacts Drafting scripts for marketing videos Strong organization skills with attention to detail Event planning Publication scheduling Coordinating meetings with vendors & web agency Overseeing production schedules & deadlines Creative thinker with the ability to generate new ideas & move them through implementation Knowledge of analytics tools relating to marketing objectives to measure effectiveness of email & social media campaigns Self motivated, outgoing & collaborative, especially under pressure A team leader able to motivate staff to encourage input, increase sales & job satisfaction Strong media and web publishing experience Retail and merchandising experience a plus Experience supervising staff and outside contractors Experience in design, layout and production using Adobe Creative Suite (ie Photoshop, Illustrator, InDesign) a plus Proficient in Microsoft Word and Excel Compensation & Benefits: Salary commensurate with experience and past portfolio Medical and Dental Insurance Paid Vacation, Holidays & Sick Leave 401K Plan

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