Senior Marketing Manager - B2B Service Shops
Join our WINNING team as the Senior Marketing Manager for myCARFAX Service Shops (B2B) Do you enjoy the challenge of turning ideas into reality, and playing a vital role in a growing business unit? For more than 30 years, CARFAX has provided trusted vehicle information to help shoppers find and buy used cars. Now, the myCARFAX program is helping millions of vehicle owners keep their cars safe and well maintained, while helping service shops better attract, engage and retain service customers. As the Senior Marketing Manager, you will be responsible for developing and implementing the B2B marketing strategy for the myCARFAX Service Shops program. The successful candidate will possess a wide range of marketing skills and thrive in a fun, fast-paced environment. This position will report to the Director of Service Marketing. The CARFAX Culture People who work at CARFAX are happy. Team CARFAX knows their work has purpose and everyone contributes to our mission to help consumers throughout the lifecycle of buying, owning and selling used cars. Our culture offers a unique blend of a high achieving; high-energy workforce in a casual, laid back setting and our employee-focused culture is consistently honored as a "Best Place to Work". As the Senior Marketing Manager you will: Act as team lead for all myCARFAX Service Shops B2B marketing activities Develop and deploy creative and innovative marketing strategies to drive acquisition, engagement and retention of myCARFAX service shops to achieve program goals Support the sales efforts of the corporate, partner development and inside sales teams through the creation of sales support materials including presentation decks, talking points, marketing collateral (print, video, social, etc.), website content and copy, and promotional items Leverage multiple marketing channels - including e-mail, direct mail, and print advertising - to: Reach shop prospects, qualify them (MQL) and convert them to sold accounts Measurably increase awareness, engagement, satisfaction and retention of sold accounts Intelligently segment prospects and existing accounts to continually deliver the right message at the right time Work with sales and brand teams to establish and refine myCARFAX messaging and positioning, and ensure consistent delivery of this messaging at all touchpoints Requirements: Commitment to Innovation - must be able to generate new ideas and programs based on best practices and the success of other programs Ability to move ideas to action - ability to rapidly turn "back-of-the-napkin" ideas and concepts into viable communications initiatives Strong project management/organizational skills - ability to successfully manage multiple projects simultaneously under tight deadlines without sacrificing detail, and to effectively communicate progress against established goals and timelines Strong interpersonal skills - ability to "listen but lead," and to coordinate across various departments, organizational levels and personality types to achieve goals Results oriented - ability to use metrics to manage work and measure success with a strong focus on achieving revenue, conversion, sales and other marketing goals The ideal candidate will possess the following qualifications: 10+ years' work-related experience Bachelor's degree in marketing or related field B2B marketing experience Experience developing and implementing segmented lead generation campaigns that delivered measurable results Experience conceptualizing and overseeing email campaigns delivered through a marketing automation platform (ie Marketo, Pardot, Eloqua, etc.). Ability to effectively utilize data to drive marketing decisions, and to quantify, report on and improve marketing ROI Innovative, creative problem solver with an eye for detail and accuracy Automotive service industry experience a plus Very strong copywriting/proofreading skills. About Carfax Carfax , a unit of IHS Markit (Nasdaq: INFO), helps millions of people every day confidently shop, buy, own and sell used cars with innovative solutions powered by Carfax vehicle history information. The expert in vehicle history since 1984, Carfax provides exclusive services like Carfax Used Car Listings , myCarfax , Carfax History-Based Value and the flagship Carfax(R) Vehicle History Report (TM) to consumers and the automotive industry. Carfax owns the world's largest vehicle history database and is a nationally recognized top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Own, Sell - Show me the Carfax (TM) . Based in London , IHS Markit is a world leader in critical information, analytics and solutions.