Marketing Automation Specialist
My client is looking for a Marketing Automation Specialist to join the team of four other Marketing Automation professionals. The Marketing Automation Specialist will be primarily responsible for the coordination, execution, and tracking of integrated marketing programs to nurture leads and engage customers. The ideal candidate will be able to: Execute lead nurturing and customer communication programs - Using Marketo marketing automation platform, set up and execute marketing programs designed to communicate with existing customers and nurture leads for new customers.Email deliver-ability - Provide best practices for email deliver-ability, effectiveness, brand consistency, and customer experience. Reporting and analytics - Drive data driven decision making in support of campaigns across multiple channels. Develop a set of standard reporting along with specific KPIs and predictive lead scoring for the team. Help drive data driven decision making through objective analysis and practices. Identify data capture opportunities that provide actionable insight.Data quality maintenance - manage the database, including maintaining the quality and accuracy of our data, cleaning and standardizing, running regular reports and resolving issues. Recommend process and policy revisions as needed to enhance data quality.Digital communication and marketing automation best practices - Maintain awareness of modern marketing automation best practices in B2C. Maintain alignment with marketing team and coordinate with appropriate stakeholders to continuously improve upon current practices as needed.Other duties as assigned.My client is a smaller agency in the Washington DC Metro Area. The opportunity for growth that an agency setting gives your career is unmatched. Especially in an agency like this one. My client has remote flexibility one day a week, flexible hours, great travel opportunities and much more. If you are interested in this role or any marketing automation roles in the DMV area please don't hesitate to reach out. I can be reached at 215-240-7358 or [Click Here to Email Your Resume]. FRG Technology Consulting is the global leader for Marketing Automation recruitment, advertising more Marketing Automation roles than any other agency. We deal with both MA Partners & End Users throughout North America. By specializing solely in placing candidates in the Marketing Automation market, I have built relationships with most of the key Marketing Automation employers in North America and have an unrivalled understanding of where the best opportunities are.I understand the need for discretion and would welcome the opportunity to speak to any Marketing Automation candidates that are considering a new career or job either now or in the future. Confidentiality is of course guaranteed. For information on the MA market and some of the opportunities and MA jobs that are available I can be contacted on (215) 240 - 7358. Please see www.frgconsulting.com for more fantastic Marketing Automation opportunities!