Vice President, Healthcare (m/f)
The company specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. Help lead communications programs for pharmaceutical, diagnostic products and healthcare clients. Drive communications campaigns with healthcare and trade media; develop strong traditional and social media relationships as well as relationships with third-party influencers. Review/assess industry trends to identify opportunities to inject FH's clients into current news cycles; drive story idea development, work closely with trade, national and online media to shape and control communications that are in line with overall account objectives. As a senior counselor, the candidate will serve as a day-to-day strategist for clients, with frequent interaction and counsel to various top-level executives. Will manage work streams and teams on program execution, and oversee budgets, forecasts, and projects. Develop and edit compelling and high-quality deliverables, including plans, memos, research, written content, media materials, website and social media content, client correspondence, and collateral. Develop and drive thought leadership platforms on relevant healthcare issues. 8-10+ years of experience in healthcare communications, with a deep background developing and executing public relations and corporate reputation programs, including corporate positioning, media relations and executive communications. Agency experience is a must and experience working in a healthcare, pharmaceutical company or association is highly desired. Candidate should have deep understanding of the media environment and established media contacts: healthcare trade, national, spokespersons, with the ability to create media strategy and drive coverage. A demonstrated hands-on media approach is required. Ability to develop relationships with third-party organizations, physicians and caregivers, and to attend external meetings and events representing the agency and client (eg medical conferences, third-party events, etc.) Previous experience managing product communications for healthcare-related products and brands, with knowledge of the healthcare industry and its regulatory environment. Superior writing skills, with experience translating complex science issues into consumer-friendly messages and materials. Candidate should have deep understanding of the media environment and established media contacts: healthcare trade, national, spokespersons, with the ability to create media strategy and drive coverage. Ability to engage with and counsel senior level decision-makers across the client's business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively. Demonstrated experience working directly with clients on day-to-day activities, managing teams to execute public relations plans effectively, and drafting and implementing strategic corporate communications programs within budget. Entrepreneurial attitude with a knack for building trusted relationships with clients and prospects that lead to additional, incremental new business opportunities. Good social skills, can work effectively in a team environment and maintain composure and quality under constant deadline pressure. Ability to solve problems and exercise excellent judgment with the ability to think 'outside of the box.' Ability to work in a dynamic environment, meet deadlines without sacrificing quality, maintain good client relationships and deliver extraordinary results. Understanding of agency financials and experience budgeting projects. Professional, dedicated team mate and commitment to high standards in the quality of the communications product. A 'can do' attitude.