Vice President

Washington, DC
May 10, 2018
May 21, 2018
Full Time
Collaborate with FH colleagues to bring quality research to our client engagements and deliver outstanding insights that provide high-quality results for the client Monitor and forecast business performance and the costs and resources in partnership with the Finance team Responsible for revenue growth and profitability of client accounts to meet firm revenue goals Accountable for the quality of P&L management and the alignment between local and global strategy Direct the pricing of projects to provide value to the client while meeting the firm's revenue goals Actively coordinate new business strategy and identify, prioritize and amplify opportunities Participate in internal and external new business pitches and proposals in partnership with FH New Business teams including the production of audience diagnosis and market research to deliver insights and testing methodologies to inform and validate strategic and creative options Engage directly with clients and provide strategic counsel throughout all stages of the process and deliver exceptional research that meets the clients' business needs across the research and analytics offerings and solve specific client business problems Establish trust, respect and credibility as a leader and business partner Take a consultative approach to designing, selling and executing using appropriate methodologies and tools to meet clients' needs The ideal candidate should be an experienced brand builder and corporate communicator, preferably having worked in both an agency and on the client side 15+ years of professional experience in market research, marketing, insights, analytics, strategy development, or consultation Must have crisis polling, corporate reputation and public affairs research experience Additional experience with various types of research engagements including: highly curated media monitoring, thought leadership, measurement and optimization and brand position Possess an understanding of marketing and communications strategy including the role of PR in the marketing mix Be a strategic thinker that understands marketing strategy and how to use research methods and analysis to deliver actionable findings for clients Track record of building successful relationships across organizations to promote the impact and value of research, analytics and insights Strong leader with experience managing large internal cross-practice, cross-functional teams (including research, planning, creative, programming and analytics), as well as experience working across and leading integrated agency planning teams Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage Ability to turn data and analysis into insights and metrics that can be actionable in the context of marketing strategies and campaigns Strong knowledge of marketing, traditional, social and digital media and content development, social and web site analysis and consumer targeting tools and vendors Quantitative research experience, potentially including media analysis, automated dashboard development and reporting, knowledge of social media publishing and listening tools and digital analytics Qualitative research experience, potentially including landscape analysis and fact finding research Knowledge of methodologies and analytic techniques including segmentation, concept testing, conjoint analysis, perceptual mapping, tracking, ad testing, product naming, customer satisfaction, focus groups, IDIs, and web and telephone surveys A broad understanding of core and emerging analytics methods and approaches as well as statistical techniques and how they can be deployed to drive value Ability to provide client consulting that leverages multiple sources of insights and data Demonstrated ability to assess reporting and modeled results from the perspective of the business and to adapt output accordingly Experience writing proposals Business development mindset Be comfortable with managing project financials to ensure projects stay on budget and are profitable Be an effective time manager and be able to multi-task across multiple projects and prioritize time Have a positive attitude and inspire confidence from clients and team members Possess intellectual curiosity and approach business questions with creativity and insight Ability to get to the heart of issues quickly and act decisively while seeing the "bigger picture" and executing and communicating clear messages to the business as a whole Be detail oriented, organized, and thorough and have respect for quality control Practice good judgment and be able to work well with others and collaborate productively with team members and clients Must be comfortable working in a fast-paced and cross-cultural environment

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