Associate Director, Communications

Non Profit Organization
Rockville, MD
May 07, 2018
May 21, 2018
Full Time
The Associate Director of Communications will work closely with the Senior Director of Communications to develop, execute and evaluate successful communications and media relations strategies for the American Kidney Fund. In this fast-paced job, the associate director will be responsible for writing press releases, blog articles and social media content; monitoring news coverage; working with PR agencies; and coordinating with internal and external media spokespeople for the organization, including staff, kidney patients, and medical professionals. ESSENTIAL FUNCTIONS: In collaboration with the Senior Director of Communications, ensures effective communications and public relations efforts related to local, regional and national programmatic initiatives and special events Identifies opportunities and assists team in generating media coverage for the organization Works with Senior Director on media relations strategies and implementation; works with external PR agencies to coordinate media outreach efforts Collaborates with other team members, including marketing, government relations and online services, to ensure consistent strategy and messaging throughout all communications and marketing vehicles Writes and edits copy for press releases, blog, media kits, newsletters and corporate publications, ensuring high quality content is produced on deadline Develops social media copy for AKF news, blog posts and events Coordinates and develops feature articles, interviews, presentations, and other public relations activities that promote awareness of AKF and its programs Communicates and actively engages with kidney patients, medical professionals, and others in order to maintain a database of individuals who are available to speak to the media Identifies topics and potential contributors outside AKF for Kidney Today blog; secures outside contributions. Evaluates the efficiency of public relations activities by tracking engagement metrics, feedback and responses, providing regular reports to management Collaborates with Marketing staff and other relevant team members to ensure consistent strategy and messaging throughout all communications vehicles Scans relevant health care news to provide a daily industry news intelligence report to AKF staff, management and board Develops and maintains media lists Monitors news outlets and maintains press clippings Reviews and contributes to grant proposals to ensure accurate AKF messaging Other related duties as assigned Some travel required EDUCATION AND EXPERIENCE: College degree, preferably in journalism, communications or public relations, and 4 or more years of progressively responsible experience in handling media, public relations and general communications for a nonprofit or for-profit organization; proven track record of garnering media placements; familiarity with health media; excellent writing, editing, proofreading and communication skills; proficiency in MS Office; well-organized and detail-oriented; able to work effectively within a team framework as well as independently. Successful candidate will have a proven ability to prioritize and handle multiple projects, meet deadlines, and produce outstanding results in a fast-paced nonprofit environment with limited resources. Ability to handle confidential matters with a high level of integrity. Must have excellent interpersonal skills.