Retail Marketing Manager

Chantilly, VA
May 07, 2018
May 21, 2018
Full Time
CORT is a subsidiary of Warren Buffet's Berkshire Hathaway. We are the world's largest provider of furniture rental, trade show and event furnishings and relocation and transition services. We have locations throughout the US and in the UK, and a proprietary global network in over 80 countries around the world. We are dedicated to helping people make a house a home, an office a great place to work and an event a memorable celebration.Basic Function: The Retail Marketing Manager will be responsible for the development and execution of marketing strategies, campaigns, and promotions for our 65+ CORT Furniture Clearance Centers found nationwide in the US This person will work with the local Clearance Center Managers and the District General Managers regarding their marketing needs for both local and national programs and promotions to sell our previously rented furniture. This person will work closely with our Marketing Director of Residential Rental, Sales and Services, our creative, PR and media agencies and the CORT online business development team to drive marketing efforts for our retail business. Developing and providing analysis of sales, traffic and other reports will be required to ensure we are focused on the best tactics to drive sales through our CORT Furniture Clearance Centers. This person will be involved in the future strategy of our retail business including new technologies, ecommerce and other ways to drive sales to individuals and businesses. Responsibilities Collaborate with Furniture Clearance Center Managers, District General Managers and Marketing Director on national and local marketing effortsDevelop and manage ROI, analytics for marketing campaigns and provide reporting to the organizationEnsure field compliance with CORT brand guidelinesOversee retail sales strategy to ensure it does not erode furniture rental businessProvide Marketing support for both our B2C and B2B furniture sales businessesDevelop and implement strategies that that result in customized local programs that recognize opportunities in individual marketsDevelop and share best practices to increase retail salesMonitor the competitive landscape and trends in consumer buying behaviors, and develop appropriate responses Qualifications 3-5 years in marketing for a retail store brand or marketing a furniture brand preferredBachelors with Marketing or Business related subject preferredAbility to develop and maintain professional relations with Clearance Center Managers, District General Managers and other field personnel without face-to-face contactExperience evaluating local market dynamics and implementing marketing programs to capitalize on market-specific opportunitiesUnderstanding of and insight into what drives traffic into a retail environmentHigh level of understanding of retail analytics with the ability to review data, identify opportunities and develop action plans to exploit the opportunitiesExperience working with agenciesBasic working knowledge of traditional media, digital media and social mediaBasic working knowledge of advertising production processesStrong project management skillsExperience in developing email campaignsExcellent oral and written communication skillsStrong relationship-building skillsExperience with Salesforce or other CRM platformProficiency in Microsoft Word, Excel, and Power PointAble to do minimal travel Additional Information As part of a national company, CORT Furniture Rental offers opportunities for career development, professional growth, competitive salaries with position-specific incentive or commission plans, a comprehensive benefit plan, 401(k) and Profit Sharing, educational expense reimbursement and employee discounts. For more information on CORT Business Services, please visit our website at conducts drug screening, background checks and MVR checks (if applicable) as a condition of employment. CORT also participates in the E-Verify program.EEO/AA Employer/Vets/Disability

Similar jobs

More searches like this