Assistant Manager, Digital Fundraising

Washington D.C.
Apr 25, 2018
May 30, 2018
Full Time

The Kennedy Center is the nation’s premier performing arts center, located on the banks of the Potomac River in Washington DC.  The Center is home to the Washington National Opera and the National Symphony Orchestra, as well as producing or presenting over 2000 performances per year in many genres including ballet and dance, theater, contemporary music, comedy, jazz, hip hop.  The Center has a strong education program which includes school and community partnerships as well as performances and experiences especially crafted for younger audiences.

The Kennedy Center receives funding from the federal government which covers the operation and maintenance of the building, however all of the artistic programming and administrative costs must be covered by ticket revenue (about 50%) and private donations.

The Kennedy Center is seeking an Assistant Manager of Digital Fundraising to join the development office and take responsibility for digital fundraising.  This position will define, execute and manage online campaigns and website content and experiences with a goal to maximize contributions and deepen engagement and hence retention of members and donors.  Working with the web development, CRM and data and analytics teams, the assistant manager will define and manage to specific KPIs, assist in setting development priorities and guide experience design.  The Assistant Manager will work closely with the Director of Annual and Digital Fundraising digital fundraising assistant.

Duties and Responsibilities:

25%     Coordinate the scheduling, development, deployment and evaluation of ecommuncations for the development office.  Analyze and Report back on success of campaigns recommend adjustments where appropriate.

25%     Work with the Director of Annual and Digital Fundraising to direct the strategy and development of digital fundraising campaigns, including segmentation, messaging, and content creation.  Measure and analyze results and propose adjustments.

25%     Manage website and online needs for the development office, in collaboration with the in-house web and marketing teams. Participate in roadmapping and scheduling, coordinate user acceptance testing for new/changed web features.

25%     Track campaign, email, website, and other digital data KPIs and metrics.  Use data to make informed decisions to guide online and digital strategy.


  • Bachelor’s degree required. 
  • Knowledge of and experience with direct-response fundraising/marketing required
  • Proven ability to operate in a fast paced, changing environment
  • Strong writing ability, especially for digital content
  • Direct marketing and project management experience required

Minimum Skills and/or Knowledge Required

  • Experience with Adobe Suite, Google Analytics, and Ecomm tools (we use Wordfly) required.
  • Understanding of HTML/CSS required.
  • Experience with relational databases preferred.
  • Ability to communicate technical/data-heavy information to colleagues who have varying degrees of familiarity with the subject

The John F. Kennedy Center for the Performing Arts is a world premier performing arts organization and our nation’s cultural center. Diversity is a critical component of our mission, vision, and values. Our staff exhibits a wide variety of perspectives and experiences which enable us to foster and strengthen an environment of diversity and inclusion.

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