Marketing Automation Manager

Reingold Inc
Alexandria, VA
Apr 17, 2018
Apr 18, 2018
Full Time
Join a growing team that has shaped the digital marketing efforts of high-profile initiatives for clients such as the NFL, US Census Bureau, American Cancer Society, and US Department of Veterans Affairs. Reingold, a full-service digital communications firm in the Del Ray neighborhood of Alexandria, Virginia, offers an outstanding opportunity for a marketing automation manager. This is a full-time position located in our Alexandria office. The marketing automation manager will be responsible for overseeing and implementing automated marketing campaigns across several clients and will be part of a dynamic team of digital marketing, analytics, web design, web development, and user experience professionals. The role requires strong communication skills and three to five years experience running digital marketing automation campaigns. You will: Strategize, set up, and execute automated marketing campaigns. Review and analyze existing marketing campaigns. Assess and implement marketing automation platforms. Manage the lead lifecycle and implement scoring practices to assess leads. Integrate data sources. Carry out A/B testing and ongoing optimization on automated marketing campaigns. Report on the performance of campaigns and make recommendations for improvement. Work collaboratively with the technology and digital marketing departments to ensure automated campaigns achieve client goals. We require the following qualifications and skills: Minimum three years experience with database marketing platforms Proficiency with SalesForce, Marketo, Pardot, and ActiveCampaign Email marketing and digital campaign experience Excellent verbal and written communications skills

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