Content Strategist

Upside Business Travel
Washington, DC
Apr 17, 2018
Apr 18, 2018
Accountant, IT
Full Time
We are an ambitious, well-funded startup with plans to change a $1 trillion-dollar global industry. This is no ordinary startup. We have a proven management team that has done it before, done it before together, and done it before in the travel industry. The company is overflowing with fiercely intelligent people who have tons of energy and an upbeat view of the future. We all act like owners and we get a huge kick out doing great work and doing it fast. We like it even more when we come up with a fresh way to solve a problem. Above all, we are devoted to solving customer problems, because that's at the center of everything of we do.Upside seeks a talented and self-motivated Content Strategist with experience in a broad range of writing environments. A successful track record in direct response copywriting and content strategy is an absolute must, as is experience in handling the demands and rapid iterations of a startup environment.The Content Strategist is responsible for maintaining voice continuity across all external communications, including our product (app and website) and marketing campaigns which include digital, social media, outdoor, TV, radio, print, and partnership marketing. The content strategist will also be in charge of creating and maintaining editorial calendars, content style guides, taxonomies, metadata frameworks. The position reports directly to the Design Director and is based in Upside's Washington, DC headquarters. ABOUT YOU You have 8-10 years of related copywriting and content strategy experience in print, digital marketing, radio, video, TV, outdoor, partnership marketing and direct mail. You are an experienced writer who has successfully demonstrated a strong ability to connect with consumers and generate response. You're passionate about collaboration and have experience working with cross functional teams You have a ton of initiative and want a "seat at the table" in bring our brand to life. You are an enthusiastic problem solver, who has a passion for creating original content and unique marketing offers through collaboration with a creative team of designers and marketers. You possess a proven ability to influence those around you with a clear vision for copywriting and dedication to excellence You always start with the customer in mind and understand the powerful role messaging can play in successful brand awareness and an engaging purchase experience You have excellent presentation and communication skills You possess an uncanny ability to translate business requirements into a creative strategy You have a hands on approach - no task too small, no deadline too tight, no customer too tough ABOUT THE GIG Create compelling and innovative narratives and campaign messaging across various channels to connect Upside to customers in collaboration with creative and marketing Be engaged with the latest digital trends to help inform creative approaches Possess a network of contacts in the design and creative industries Proven leadership in conceptual thinking, creativity and innovation; ability to influence others Use your stellar communication skills to work with teams in multiple locations and areas of our business Use your creativity, strategic vision and passion to help build our brand Oversee content requirements and create content strategy deliverables across a project life cycle. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses. ABOUT US We are positive, passionate, playful, and always pushing to be better. Our team is a hodgepodge of challenge seekers, travel gurus, startup junkies, and data-miners who see the big picture. YOU WANT TO TALK TO US IF You are motivated by disrupting the norm.You have a great sense of humor and take your profession seriously, but not yourself.Your entrepreneurial spirit drives your bias for action.You are all about constructive feedback - you can dish it out and you can take it.You think "a little bit crazy" is a good thing.You thrive in the frenetic energy of a startup. WHAT WE OFFER Competitive salary + equity Full health, vision, and dental coverage401K plan Open paid time off Impromptu Nerf gun battlesUpside Travel is an equal opportunity employer and encourages people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply. We are committed to being an inclusive place to work, while maintaining a workforce that represents the communities we serve.

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