ASI Marketing Summer Intern II

Washington, DC
Apr 17, 2018
Apr 18, 2018
Full Time
AARP Services, Inc. AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the US Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin ASI is a service organization managing the licensing of the AARP brand and related assets and overseeing the provider relationships that deliver products and services to the 50+ population. ASI's mission is to inspire new and innovative business practices, guide consumers to make informed choices, and deliver products and services that better fulfill life-stage needs Summary Statement The Office of the SVP of Marketing at AARP Services, Inc. is seeking a talented graduate-level intern to join their team in summer, 2018. The successful candidate will thrive in a high-paced, highly functional team, while developing solid marketing skills and techniques that help drive the work of our mission-driven organization. You will assist the Director with marketing campaign execution, internal marketing planning, developing research and participating in membership initiatives. Bring your can-do spirit of collaboration, teamwork and a willingness to learn as a valuable contributor to our team. Responsibilities * Manage Copy Review submissions for select health providers twice daily; * Assist with review of marketing materials using AARP brand guidelines; * Participate in various AARP membership initiatives, including benefit communications and consumer experience; * Assist with marketing campaign execution and/or project management tasks. Tasks could include email test plan development, online paid media plan development, workflow initiation, working with creative agencies to secure creative assets, sourcing content for promotion in marketing campaigns, etc.; * Develop and/or polish internal marketing planning and/or communication templates; * Perform research on various industries and markets to provide actionable tips and advice for expanding digital reach; * Monitor and review AARP Member Advantages website pages and enter any changes approved by Marketing Managers via content management tool; * Provide input and assist with social media postings for lifestyle, health and financial; support social media efforts by developing and implementing process to store all creative used in postings; * Proofread/edit materials such as marketing materials, blogs, memos, decks, etc.; * Participate in status meetings, brainstorm sessions with public relations agency meetings for both Lifestyle and Health Co-Op; * Support other marketing activities as needed; perform various duties as assigned. Requirements Interns must be currently enrolled in a degreed graduate program at an accredited college or university and maintain a minimum GPA of 3.0. AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated college and are now enrolled in a continuing education program. * Currently pursuing a graduate degree in Business Administration, Marketing or Communications; * Strong communications (writing and proofreading) and organizational skills; * Ability to multi-task and handle multiple projects simultaneously; * Proficiency with Microsoft Office, including Word, Excel, and PowerPoint; familiar with Adobe Acrobat products; * Aptitude to learn new computer applications, including internal applications such as Copy Review (AMOS) system and website content management tool; * Interest in the working for a non-profit organization. To Apply for this Opportunity * Click APPLY to complete the online application and submit a current resume in response to this posting; * Attach a copy of your transcript detailing the number of accumulated credits and your current GPA (a minimum GPA of 3.0 is required); * Be prepared to submit two letters of recommendation; which can be from a college or university professor or a manager who is familiar with your work (please note that we cannot complete the hiring process without these references) * Be prepared to submit writing samples, if required for the position Instructions for Uploading Your Documents * Attach your resume as part of the online application * Click the SUBMIT button at the end of the application * Select VIEW SUBMITTED APPLICATION * Select the MY ACTIVITIES * Select "Add Attachment" under the section labeled COVER LETTERS & ATTACHMENTS * Select the Attachment Type and list the Attachment Title * Select Upload your document * Select Save * If uploading multiple documents, repeat steps 5-8 Benefits Offered Internships are non-exempt positions and are not eligible for employee benefits. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law. SDL2017

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