Director of Strategic Communications and Marketing

Middle East Broadcasting Networks
Springfield, VA
Apr 16, 2018
Apr 24, 2018
Full Time
The Middle East Broadcasting Networks, Inc. (MBN) is seeking a creative communications professional to define and continually enhance MBN's market position. MBN is a non-profit, multimedia broadcaster in Springfield, VA that provides news and information to audiences in the Middle East and North Africa through television, radio and digital properties in Arabic. The Director identifies priorities, develops plans, and executes all MBN media relations, external outreach, and marketing activities approved by MBN leadership to raise brand awareness and ensure MBN programming is promoted and distributed effectively The primary duties and responsibilities of the Director of Strategic Communications & Marketing include, but are not limited to: Developing and managing a comprehensive communications and marketing plan that will proactively represent MBN brands, including establishment of benchmarks to regularly measure the plan's effectiveness. Engaging traditional marketing and media outlets as well as social media to best disseminate organizational messages and raise brand awareness. Identify perceptions of MBN brands and propose strategies and tactics to overcome misconceptions and develop strengths. Directing all communications staff and functions and advise senior staff on communications issues and activities. Prepare staff for media interactions. Directing all marketing staff and functions, manage external promotion activities and identify placement opportunities in domestic and Arab media to promote brands and distribute programming. Establishing and maintain strong relationships with relevant opinion journalists and reporters as well as with relevant think tanks and academic institutions with interests in public diplomacy and international broadcasting. Maintaining awareness of Arabic language broadcast media and regional digital trade industry trends to ascertain and track latest developments in the industry and advise senior MBN leadership on likely effects to MBN's current and future market position. Identifying relevant conferences, seminars and symposia that provide opportunities to discuss programming evaluate the benefits of MBN participation. Assessing congressional interest in Middle East broadcasting. Propose visits and contacts with Congressional offices and provide information as required. Maintain contact with BBG Congressional liaison and MBN congressional correspondents to ensure collaboration. YourMembership_RPM. Category: Marketing & Biz Dev, Keywords: Communications Director

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