Senior Marketing Analyst
The Office of Distance Learning at Old Dominion University is accepting applications for the Senior Marketing Analyst (full-time, 12 month) position. Reporting to the Assistant Vice President for Distance Learning Planning and Development (P&D) and working collaboratively with the P&D Decision Analytics team, this position is responsible for developing and implementing scalable systems to collect, measure, and analyze the effectiveness of website and digital marketing strategies for ODUOnline. This position is also responsible for supporting the funnel conversion analysis to inform processes and overall conversions.
Required Education: Master’s degree in a related field of study (such as computer science or business) or bachelor’s degree in a related field with experience equivalent to a master’s degree.
Required Qualifications: Considerable experience with relevant web analytics, digital marketing, or campaign measurement experience. Working experience implementing, reporting and troubleshooting in Google Analytics and Google Tag Manager. Considerable experience working with online web, media & creative measurement experience across other digital marketing platforms such as AdWords, DoubleClick, etc. Some experience with data integration across multiple data platforms such as: web analytics, digital marketing reporting platforms, and CRM data. Considerable knowledge of the practices and procedures in developing and implementing scalable systems to measure the effectiveness of digital strategies. Excellent skill in collecting, analyzing, and synthesizing online and offline advertising performance metrics. Demonstrated ability for taking the initiative to research current methodologies and best practices that result in maximizing website and digital marketing analytics, tracking and reporting. Excellent skill in designing and implementing A/B testing scenarios and reporting for content, landing pages, creative testing, etc. Ability to work with senior management to interpret, present and discuss research findings/reports in a clear, concise and actionable way. Strong and accurate written and verbal communication skills. Excellent analytics, quantitative and problem solving skills with proven ability to deliver actionable insights.
It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race, color, religion, sex (including pregnancy), national origin, gender, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Minorities, women, veterans and individuals with disabilities are encouraged to apply. AA/EOE