Marketing Manager

Employer
NRI
Location
Arlington, VA
Posted
Apr 10, 2018
Closes
Apr 28, 2018
Function
Management
Industry
Other
Hours
Full Time
The Marketing Manager will closely coordinate all marketing efforts with members of the sales and marketing team.  The emphasis is on lead generation.
  • Manage the development, design, approval, production, and distribution of all marketing activities
  • Execute email campaigns by using CRM to generate marketing qualified leads
  • Lead new content marketing initiatives to drive qualified prospects to our website
  • Contribute to management of the organization’s website content and SEO activities to support campaigns and awareness/exposure of the organization brand
  • Develop, manage, and refresh campaign calendar to build sales pipeline
  • Ensure all campaign activity is delivered according to strategy, timing, and budget
  • Measure performance of marketing campaigns and processes, and provide strategic insights to maximize ROI
  • Bachelor’s degree in marketing or communications
  • 5 years of marketing campaign experience
  • 3 years+ technical experience in: Marketing Automation, CRM systems (salesforce.com), and CMS systems
  • Working knowledge of web analytics platforms (Google Analytics preferred)
  • Advanced Word, Excel, PowerPoint, and Outlook skills
  • Experience managing integrated marketing campaigns using digital and traditional media, email marketing, and social media
  • Content marketing experience in building checklists, case studies, infographics, blogs, and more
  • Excellent written and oral communication skills
  • Quick learner capable of applying new tools and techniques
  • Detail-oriented with strong prioritizing and decision-making skills

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