Marketing Coordinator, NSO
This position assists in the marketing efforts of the National Symphony Orchestra; maintains Ecommerce, Key Dates, Yahoo and Affinity Offers schedules; creates extractions for monthly direct mail pieces; cultivates active and mutually beneficial relationships with NSO In Your Neighborhood (IYN) partners that will help spread news and promotions about NSO events; and coordinates discount creation with the appropriate box office.
Duties and Responsibilities:
30% Works with NSO Marketing Manager, Advertising Writers, and Subscriptions Office to ensure updated Ecommerce, Key Dates, and Yahoo and Affinity calendars.
20% Create discounts and maintain relationships with National Symphony Orchestra IYN partners.
10% Manage Third Party inventory allocations as well corporate fund discounts.
10% Set up targeted affinity campaigns; research affinity contacts and conduct outreach via emails, phone calls, mailings, etc to further maximize revenue for NSO performances as dictated by NSO Marketing Manager
10% Pull lists for monthly direct mail using extractions.
10% Set up discounts (internal and external), in collaboration with the box office, IT, and marketing.
5% Assist in execution of Surprise and Delight activities and other retention activities
designed to support subscription efforts.
5% Implement post-concert survey collection and reporting to share with key stakeholders.
- Bachelor’s required, experience in marketing preferred. Familiarity with Tessitura is appreciated, but not required.
Minimum Skills and/or Knowledge Required
- Employee must be comfortable working in a fast-paced team environment. In addition, the incumbent must be detail-oriented and comfortable with oral and written communication.
The John F. Kennedy Center for the Performing Arts is a world premier performing arts organization and our nation’s cultural center. Diversity is a critical component of our mission, vision, and values. Our staff exhibits a wide variety of perspectives and experiences which enable us to foster and strengthen an environment of diversity and inclusion. We offer a comprehensive range of benefits including medical, dental and vision insurance, paid vacation and sick leave, and a 403(b) retirement plan.