Director of Marketing
Reporting to the SVP, Marketing and Sales, the Director of Marketing will develop and execute successful marketing programs, to promote awareness and drive revenues for more than 700 performances in the disciplines of theater, dance, jazz, chamber music, comedy, family performances, and major international festivals. The marketing team also provides marketing strategies for the National Symphony Orchestra, Washington National Opera and VSA, the international organization on arts and disabilities, as well as the Center’s extensive education programs.
Duties and Responsibilities:
35% Manages a team of nine (Marketing Manager (NSO); Marketing Manager (WNO); Marketing Manager (Theater); Assistant Manager (Comedy, PAFE); Assistant Manager (Fortas, Jazz, New Music); Assistant Manager (Ballet, Dance); Social Media Manager; Director Marketing Analytics and Audience Insight; Marketing Analytics Coordinator)
20% Oversees development and execution of marketing plans that maximize ROI for all marketing activities and meet and exceed budgeted revenue goals.
10% Work closely with the marketing and services team to develop, support, and manage integrated launch plans and all subsequent campaign elements including revenue management.
10% Collaborate with Director, Marketing Analytics and Audience Insights on best pricing practices, budget preparation, and revenue management strategies.
10% Oversees management of all Kennedy Center and affiliate social media outlets
5% Work with the Advertising Creative Director to oversee and manage the development of marketing materials including all aspects from design to production for video, print, digital, brochures, e-mail communications, presentation, that support sales initiatives.
5% Support maintenance and development of the Kennedy Center’s branding, visual identity guidelines, and messaging in partnership with the Advertising Creative Director and Public Relations Team.
5% Work with Director, Digital Content and Director, Digital Properties to ensure that content published on the Kennedy Center web site and other electronic/digital platforms is compelling and engaging and developed with the User Experience in mind.
This position requires 7+ years of experience in marketing/advertising with a minimum of 5+ years of leadership experience, preferably in the arts and entertainment industry. The successful candidate will have significant experience in the areas of symphonic and operatic performance. Bachelor’s or Master’s degree in communications, marketing or related field required.
Minimum Skills and/or Knowledge Required
- A superior understanding of arts marketing practices including but not limited to pricing, creative strategies, digital strategies, and the full marketing mix.
- Highly organized, goal oriented self-starter.
- Team player with strong ability to execute work in a highly goal and results oriented environment.
- Proven record of creating, executing, managing, and reporting on integrated marketing campaigns.
- Excellent budget management skills.
- Demonstrated experience in brand management.
- Exceptional communication and presentation skills (verbal and written) and ability to work at all levels, confident and articulate.
The John F. Kennedy Center for the Performing Arts is a world premier performing arts organization and our nation’s cultural center. Diversity is a critical component of our mission, vision, and values. Our staff exhibits a wide variety of perspectives and experiences which enable us to foster and strengthen an environment of diversity and inclusion. We offer a comprehensive range of benefits including medical, dental and vision insurance, paid vacation and sick leave, and a 403(b) retirement plan.