Marketing Specialist

The Chronicle of Higher Education is seeking a Marketing Specialist to join our Audience Development team.  As the marketing specialist, you’ll be an integral member of the team, supporting all marketing efforts, including: executing marketing campaigns, managing products across various platforms, and reporting and analysis of off- and online marketing programs. You’ll report to the marketing manager.

Key Responsibilities:

• Support and execute all audience development marketing efforts including assisting with direct mail, email campaigns, online promotions, and tracking results.   
• Manage products in the Chronicle Store including adding and updating product listings, coordination with the fulfillment bureau, uploading images and copy, and tracking inventory and sales.
• Identify and assemble essential metrics needed to monitor all revenue, promotions, lead generation and lead nurturing, and reader/visitor engagement.
• Develop and maintain weekly, monthly, and ad hoc reports on our key products that will allow us to track progress towards goals. 

Qualifications:

• Bachelor’s degree and 2+ years working in digital and/or direct marketing role
• A solid understanding of digital marketing, including email marketing and social media
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Excellent communication skills with a track record of working cross-functionally across departments
• Collaborative, flexible and collegial team player able to operate at all levels of the organization
• Consistently demonstrates a sense of urgency, reliability and the ability to work effectively in a fast-paced, innovative environment
• Experience with digital marketing and analytic platforms, such as Eloqua, Marketo, Qualtrics, and Adobe Analytics is preferred.