Senior Product Marketing Analyst

Employer
AboutWeb
Location
Arlington, VA
Posted
Mar 22, 2018
Closes
Jun 01, 2018
Function
Analyst
Hours
Full Time
AboutWeb is looking for a Senior Product Marketing Analyst in the Arlington, VA area.

Using broad and deep knowledge about the organization, its products, customers, and industry, the product marketing analyst will be responsible for the creation and management of materials describing a product's value proposition, positioning, target market, and differentiating features relative to both, other products, as well as competitors'. The analyst will conduct market research to define market segments, assist in the development, design, distribution and analysis of customer and industry surveys. This role is key in that it requires strong interaction and collaboration with Product Management, Marketing and Sales to create appropriate sales and marketing collateral / messaging and marketing plans. This may require both, leading initiatives, and supporting those led by peers.
Therefore, ability to work in a team is critical.
This role is also responsible for leading key customer engagement efforts such as customer advocacy / reference program and win/loss research. These require significant interaction with our customers and require strong communication and interpersonal skills. These efforts typically will be presented to leadership.
Responsibilities
· Conduct internal and external research to define customer needs, markets, in support of existing or new products under development. Provide informational insights regarding customers, markets, and competitors to measure performance and support product development.
· Complete competitive research to evaluate competitiveness and product positioning / messaging.
· Communicate regularly with customers to complete research including NPS calls, Won / Loss, customer needs / preferences, as well as customer satisfaction outreach.
· Own development of product positioning documents, value propositions, buyer / user personas customer surveys, among others. Coordinate with Marketing, Product Management to develop product marketing plans, go to market strategies and product development (feature / functionality).
· Lead customer engagement efforts with goal of capturing customer interest and needs, product attractiveness / feasibility and testimonials across product portfolio. This will entail meeting or interviewing key executives at our agency, carrier, or other partners.
Education and Work Experience Required
· BS/BA
· 3+ years in product marketing
Specific Knowledge and Skills
· The ability to develop value propositions and statements that illustrate how our products / solutions can help address those problems faced by our various customer sets The product marketing analyst must have very strong communication skills, both verbally and written.
· People skills should focus on the ability to write clearly and concisely and be able to articulate value propositions, reasons for analysis conclusions, etc. with peers at various levels.
· Analyst must also be comfortable summarizing and presenting work to key executives including MDs, VPs, and C-level as needed

#AW

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