Product Director

Black Box
Herndon, VA
Mar 14, 2018
Mar 15, 2018
Executive, Director
Full Time
Purpose of the Job: Plans, organizes, and controls an assigned product(s) from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties. Responsibilities Primarily Roles & Responsibilities Drive the identification and development of products based upon market and client needs for innovative solutions to complex Information based problems. Lead full life-cycle product management (from requirements gathering, through strategy/concept development, deployment, and even acceptance testing). Work directly with project managers, engineering, and OEM partners/supply chain to specify and deploy new features/solutions. Write clear and concise product specifications, prioritize development items, and coordinate schedules/milestones with designers and engineers. Work with senior leadership to help define a product vision and strategy. Creates and manages product roadmaps. Identify opportunities to improve the product portfolio's performance versus the business goals and strategy including new products, product line extensions, product revisions, product retirements, pricing changes, product positioning changes, and marketing/sales programs. Creates a clear, compelling business case for new product ideas including sales and profitability forecast. Develops product positioning to maximize competitive differentiation and customer value. Sets value-based product pricing and discounts using research and data of competitive products, understanding of customer value, and product sales performance. Analyzes net realized prices and develop optimal pricing to align with the perceived value in the market. Develop integrated go to market and introduction plans and schedules. Collaborate with marketing and sales to create marketing messages, product collateral (such as datasheets, white papers, and videos), customer-facing product roadmaps, TCO/ROI tools, etc. Provide product education to various internal and external stakeholders including sales and tech support. Present business update for products at operations meetings as required, including the business status of the portfolio, achievements, sales wins, cost changes, and performance vs. goals. Support needs of marketing, sales, and support including participating in tradeshows, product demonstrations and competitive analysis. Plan, communicate and manage the process to retire products from the portfolio including customer transition plans or offerings. Skills, Knowledge, Abilities Possesses solid business acumen to plan, monitor and analyze the product portfolio's business performance, pricing and profitability, and to proactively decide on actions to meet the targets. Strong product management expertise covering the product life cycle including discovery, strategy, planning, marketing, development and product retirement. Skilled in the core areas of product management including customer applications and needs analysis, competitive analysis, market analysis, value-based pricing, product strategy, product roadmaps, product definition, product positioning, value propositions, and marketing/sales tools. Able to gather, analyze and use data, facts and input from multiple sources to discern market trends, opportunities, issues, and threats; solve problems; and make timely, informed decisions. Able to plan, schedule and manage product development, introduction and retirement processes. Ability to build strong internal and external relationships with multiple stakeholders and foster an environment of interaction, collaboration and commitment. Excellent written, verbal and listening communication with many diverse stakeholders. Able to stay on top of details to execute while staying on track with the strategy, vision and goals. Self-motivated and driven with a results-driven attitude, market-oriented approach, and a curious mind. Travel is required, up to 25%, primarily in North America with occasional international Qualifications Education/Experience Requirements Bachelor's degree in electrical engineering, computer sciences, or mathematics or (or 6 years equivalent technical experience.) 3-8 years of product management experience or a combination of MBA degree and product management, marketing, product development or business development experience. Experience leading, coordinating and/or managing cross-functional teams in planning, developing or implementing information technology products or systems.

Similar jobs