Director of Social Media Strategy
The Global Tools & Storage (GTS) division of Stanley Black & Decker is searching for a Director of Social + Email Strategy to join our Global Customer Experience Team. In this role, the Director of Social + Email Strategy will be responsible for leading the development and execution of social media strategies, social CRM and email strategy for all GTS brands including BLACK+DECKER, DEWALT, CRAFTSMAN, Irwin, LENOX, Stanley, as well as our Industrial brands. This person will manage a team of Social Media and Email Marketing experts and oversee day-to-day communications activities including social media community management, social listening, influencer activation, paid social and customer email marketing and nurture campaigns. In this role, the Director of Social + Email Strategy will advance GTS brands' digital image and reputation through thumb stopping content that drives customer engagement and conversion. The ideal candidate will be a seasoned digital strategist who is comfortable operating in a non-traditional, fast paced environment with experience managing and overseeing competitive, forward-thinking social and email strategies. This position requires knowledge of the competitive market, customer behaviors, and product marketing, coupled with an unparalleled understanding of the digital landscape. The ideal candidate must be comfortable leading a team, developing strategies as well as executing detailed programs. Responsibilities: Collaborate with brand partners, internal stakeholders and external partners to develop and execute social media and email strategies that delivers results against key marketing initiatives. Collaborate with Digital Marketing Managers (DMM), Media Planners/Buyers and Brand Directors on overarching brand and digital marketing strategy. Actively partner with cross-functional teams including Brand Marketing, Research and Insights, Media, Creative Studio, Industrial Design, Public Relations, Corporate Communications, Corporate Marketing and Customer Service to develop consistent customer experiences. Manage crisis communications in collaboration with Public Relations, GTS Communications, Customer Service, Corporate Communications and external partners. Proactively develop external partnerships and support contract negotiations with external partners and/or vendors to maximize efficiency and effectiveness of marketing technology investments. Executes Brand communication / PR strategy by facilitating great relationships with advocates, influencers, and bloggers to drive and support social execution Collaborate with Insights/Analytics to provide monthly dashboards to track, evaluate and report on the performance social media and email marketing campaigns. Monitor and evangelize the latest social and email trends, competitor activities and emerging digital platform opportunities. Mentor and further develop a best-in-class social and email team. Requirements BA or BS required. 10+ years of experience in digital - social media, social CRM, email marketing. Previous management position within an Agency is a plus. 5+ years management experience leading and a managing team of experts, including managing performance. Demonstrated success growing social media channels, customer databases and customer engagement. Deep expertise in executing all social media functions - community management, paid social, social listening, crisis management, influencer management and content syndication. Strong decision-making and ability to reorient teams and drive execution when priorities change. Strong business acumen and client relationship management experience. Passionate, creative problem solver with ability to thrive in a highly energetic, fast-paced environment. Exceptional communication skills—verbal and written. Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties. Strong analytical experience in developing digital performance metrics. Champion of process and culture change.