Vice President

Washington, DC
Mar 14, 2018
Mar 15, 2018
Full Time
Collaborate with FH colleagues to bring quality research to our client engagements and deliver outstanding insightsA' that provide high-quality results for the clientMonitor and forecast business performance and the costs and resources in partnership with the Finance teamResponsible for revenue growth and profitability of client accounts to meet firm revenue goalsAccountable for the quality of P&L management and the alignment between local and global strategyDirect the pricing of projects to provide value to the client while meeting the firmA cents € (TM) s revenue goalsActively coordinate new business strategy and identify, prioritize and amplify opportunitiesParticipate in internal and external new business pitches and proposals in partnership with FH New Business teams including the production of audience diagnosis and market research to deliver insights and testing methodologies to inform and validate strategic and creative optionsEngage directly with clients and provide strategic counsel throughout all stages of the process and deliver exceptional research that meets the clientsA cents € (TM) business needs across the research and analytics offerings and solve specific client business problemsEstablish trust, respect and credibility as a leader and business partnerTake a consultative approach to designing, selling and executing using appropriate methodologies and tools to meet clientsA cents € (TM) needsThe ideal candidate should be an experienced brand builder and corporate communicator, preferably having worked in both an agency and on the client side15+ years of professional experience in market research, marketing, insights, analytics, strategy development, or consultationMust have crisis polling, corporate reputation and public affairs research experienceAdditional experience with various types of research engagements including: highly curated media monitoring, thought leadership, measurement and optimization and brand positionPossess an understanding of marketing and communications strategy including the role of PR in the marketing mixBe a strategic thinker that understands marketing strategy and how to use research methods and analysis to deliver actionable findings for clientsTrack record of building successful relationships across organizations to promote the impact and value of research, analytics and insightsStrong leader with experience managing large internal cross-practice, cross-functional teams (including research, planning, creative, programming and analytics), as well as experience working across and leading integrated agency planning teamsStrong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiageAbility to turn data and analysis into insights and metrics that can be actionable in the context of marketing strategies and campaignsStrong knowledge of marketing, traditional, social and digital media and content development, social and web site analysis and consumer targeting tools and vendorsQuantitative research experience, potentially including media analysis, automated dashboard development and reporting, knowledge of social media publishing and listening tools and digital analyticsQualitative research experience, potentially including landscape analysis and fact finding researchKnowledge of methodologies and analytic techniques including segmentation, concept testing, conjoint analysis, perceptual mapping, tracking, ad testing, product naming, customer satisfaction, focus groups, IDIs, and web and telephone surveysA broad understanding of core and emerging analytics methods and approaches as well as statistical techniques and how they can be deployed to drive valueAbility to provide client consulting that leverages multiple sources of insights and dataDemonstrated ability to assess reporting and modeled results from the perspective of the business and to adapt output accordinglyExperience writing proposalsBusiness development mindsetBe comfortable with managing project financials to ensure projects stay on budget and are profitableBe an effective time manager and be able to multi-task across multiple projects and prioritize timeHave a positive attitude and inspire confidence from clients and team membersPossess intellectual curiosity and approach business questions with creativity and insightAbility to get to the heart of issues quickly and act decisively while seeing the A cents € oebigger pictureA cents € and executing and communicating clear messages to the business as a wholeBe detail oriented, organized, and thorough and have respect for quality controlPractice good judgment and be able to work well with others and collaborate productively with team members and clientsMust be comfortable working in a fast-paced and cross-cultural environment

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