Marketing Director-Assisted Living
HCR Manor Care provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.Responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques., * Schedules and conducts face-to-face sales calls to qualified referral sources. Develops pre-call plans and utilizes the IMPACT sales process to obtain referrals. Enters all sales call activity and results into SAMS. * Invites referral sources for tours or to attend events at the facility. * Represents the facility through community involvement and networking, as appropriate (ie boards, committees, Organizations and Associations) * Initiates and Develops a Quarterly Marketing Action Plan for the facility with coordinator involvement. Outlines specific Action Steps that are consistent with company goals. * Completes monthly marketing report which details all referral activity to the facility. * Maintains current data base and develops monthly topical mailings to inquiry leads. * Works with Marketing Communications Manager and MMD in the development of print advertisement. * Plans and carries-out facility events such as seminars and Open Houses with coordinator involvement. * Visits prospective residents and evaluates for move-in appropriateness, when required. Coordinates and schedules assessments. * Inspects resident room for readiness prior to their arrival to the facility. * Handles all pre move-in paperwork and distributes to the appropriate department.College degree preferred., Sales experience, preferably in health care services, products or pharmaceuticals is desirable. Familiarity with long-term care and/or health care services useful.