Watson Health - Global Product Marketing Leader, Drug Discovery

Employer
IBM
Location
Washington, DC
Posted
Mar 14, 2018
Closes
Mar 15, 2018
Function
Management
Hours
Full Time
* Refine and execute on the global marketing plan for Watson for Drug Discovery. Develop customer, market, and competitor insights to inform the plan. Work collaboratively with other functions to develop and implement the plan. * Own and drive global launch plans, building on early use cases. Consider and choose a wide mix of promotional tactics, and to prioritize across tactics. * Become a subject matter expert on the industry of designing and discovering novel pharmaceuticals. Establish strong ties with customers and with industry experts. * Together with the wider commercial team, create the positioning and messaging, backed up by market insight, that make the offerings truly special to partners and to customers. Enable global scaling of the business through creative marketing programs that can be implemented in many countries. * Support the commercial team in development and management of customer relations as a trusted partner. Lead development of effective marketing campaigns that drive sales pipeline creation and enable commercial success by executing marketing tactics flawlessly.Watson for Drug Discovery is a key growth product for Watson Health's entry into providing solutions for the Life Sciences industry. The role requires excellence in strategic marketing and marketing tactics for a SaaS product, and a long-term vision for the healthcare and life science industry. A desire to bring transformational products to market is essential., * Healthcare/biology/genomics background either through academic training or through experience is highly desirable. * Domain understanding of the drug discovery industry with at least three years' relevant experience is preferred, as well as an understanding of pharmaceuticals research. * Strong B2B marketing experience with a track record of success, and experience working with and commercializing SaaS products is preferred.

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