Head of Online and Events Marketing - based USA

Employer
PermHub Recruitment Solutions Ltd
Location
Washington, DC
Posted
Mar 14, 2018
Closes
Mar 15, 2018
Function
Accountant, IT
Hours
Full Time
My client looking for an enthusiastic, goal-driven & self-motivated Head of Online & Events Marketing for the North America Region. The ideal candidate will lead a team & be responsible for articulating the future strategy for building/adapting my client's online properties for the US domestic market, event marketing success in US & brand building in the region for various offerings. The role will lead a team of approximately 10 marketing staff (including remote offices) and be responsible for generating event attendance at approximately 70 events per year., * Online: This position will help conceptualize and develop a strategy for online portals in the US. The position will also be responsible for articulating the development requirements for mobile/tablet enabled versions of portals. * Content development: Develop content strategy to cater to the US under graduate, graduate and business aspirants. The content should be engaging thus encouraging repeat visits and stickiness to website portals. * Digital marketing: Build traffic though organic searches, paid searches, social media, partners, affiliates etc. * Event Marketing Strategy: Building and leading the marketing strategy for the North America region for all our events - Undergraduate, Masters and MBA & be responsible for developing & effectively deploying marketing strategies for the region, driving an annual increase in ROI. * Team Management: Managing & motivating a team across different offices and driving success through innovation in online & event marketing * Budget Management: Being responsible for a sizable marketing budget ensuring improved ROI across the region by implementing strong, diverse marketing campaigns * Research and New Partnerships: Driving the team and yourself to research new institutions, media and websites to create mutually-beneficial long-term associations to increase the number of media partnerships in the region * Relationship Management: Managing existing partnerships and strengthening the associations to drive higher volume of candidates from current partners by using new, innovative marketing techniques * Campaign Analysis: Maintaining a strong focus within the team on campaign analysis via multiple platforms including Google Analytics as well as in-house tracking system to create timely reports and using the insights for marketing plans for upcoming events. * Business development: Help build other online solutions business in the US.* Masters/ MBA degree is desired. Undergraduate degree essential * 10+ years proven marketing experience ideally for B2C * Marketing experience in the North American market is critical * Leadership and line management experience of at least 3-4 years * Excellent English, both written and verbal * A proven track record in the delivery of integrated marketing communication strategies * Exceptional budget management and analytical reporting skills * Ability to juggle multiple projects at one time * Be a forward thinker - be able to pre-empt challenges and have a problem-solving approach * Have excellent peer-to-peer communication skills * Be able to handle conflict and lead positive change * Great team ethic and be able to work and lead a diverse, international team

Similar jobs