Executive Communications Manager
Develops and implements communications strategies and tactics on a wide range of advocacy and other issues to advance thought leadership for key leaders of the association including the ANA President, Board Members, CEO and other ANA Enterprise executives. As a critical role contributor, develops narrative and positively positions leaders by producing impactful and timely content in speeches, talking points, and PowerPoint presentations before a wide range of audiences. Develops and executes strategies to gain additional visibility and extend the reach of ANA leaders’ voices.
•Develops original content, researches and writes speeches, talking points, video scripts and creates PowerPoint presentations for the ANA President, CEO or other executives for a variety of occasions; some that require particular sensitivity.
a.Collaborates with appropriate association policy, program, executive and C/SNA staff on the concepts and tone to be conveyed in materials.
b.Incorporates anecdotal material as appropriate and performs additional research as necessary.
c.Materials reflect the style of the communicator (e.g., full script, talking points or brief message points in a formal or more conversational style) and reflect a consistent style and punctuation practices in the finished product
d.Determines and makes recommendations on the overall organization of the presentations and edits the information for clarity and accuracy. Oversees the review and approval process, including edits from the ANA President or CEO.
e.Develops and implements new tactics and channels, such as video to improve efficiency, reach and relevancy.
•Develops and executes strategies to extend the reach of and gain additional visibility for leaders, by managing Twitter accounts and other channels. This includes active monitoring and development of engaging and timely social media content, and leading and coordinating all member emails and other timely communications and other public policy issues.
•Serves as liaison with the host C/SNA or other organization regarding details of the speaking engagement, suggests and negotiates alternatives as needed, and shares information with appropriate ANA staff, including the Executive Office and Communications Director
•Develops, monitors, and improves processes including: overall calendar, online forms, works with the Executive Office, responsible for tracking all speaking engagements, and coordinating other important details key to the production of speeches. Develops detailed schedules for producing drafts and final materials, ensuring that there is sufficient review time and coordinating with Executive Office to accommodate presenter’s needs.
•Develops quarterly reports from ANA to other groups. Arranges speech coaching as needed and other special projects as assigned.
Baccalaureate in Journalism, Communications or Public Relations required. Master’s degree
In related field preferred. Coursework and/or post-graduate degree in Journalism, Services, and/or Public Health required.
Related Work Experience
Minimum of 10 to 15 years’ of related writing experience, preferably in health care.
Demonstrated excellence in written, verbal, and analytical skills through presentation of persuasive, accurate content; able to write quickly in a fast-paced environment, often under intense deadline pressure; strong project- and people-management skills. Must be able to relate easily to diverse individuals and groups, especially at the C-suite level; ability to prioritize and manage multiple projects, assignments, and deadlines; excellent listener with ability to act independently and exercise good judgment/decision-making. Possess excellent organizational skills. Possess excellent PowerPoint skills.
Requires discretion, tact and ability to function as part of a team; flexibility in work schedule required to accommodate occasional evening or weekend meetings and monitor social media and other channels for rapid response, attend local speeches and periodic travel. Requires articulate, creative self-starter; detailed-oriented; high-performing professional with sensitivity to organizational protocols. Must be widely read, able to review, track and assimilate a large volume of content.