Executive Director (m/f)
The company operates within the education industry. The Executive Director (ED) of University Marketing acts as the chief marketing officer for the University. This position leads the brand messaging, creative development, strategic brand initiatives, marketing in support of fundraising, and other key outreach and internal marketing efforts for the University. S/he is responsible for the direct management, supervision, and execution of University marketing strategies and initiatives that advance the University's strategic plan. Success requires a "thinker-doer" and a highly collaborative management style. The Executive Director plays a pivotal role in enhancing the University of Maryland's reputation and visibility as a preeminent public research university, specifically targeting influencers in the regional, national, international, federal, and state environments. The ED will partner closely with schools and departments across the University to create and lead aligned initiatives that help fulfill the University's mission of education, research, and service. This includes attracting high-achieving students, increasing the level of private and public funding, and promoting passion and pride within the University community and among alumni and friends. The Executive Director will have direct supervisory roles as well as cross-functional team leadership responsibilities. Must be able to work some evenings and weekends as needed to attend events. Education (include licenses, certifications, etc.):Bachelor's degree. Experience:A minimum of eight years of progressive leadership roles in marketing, brand management, advertising, or related fields. Experience in supervising and motivating diverse (digital and print) creative teams. Experience managing budgets and external firms with specialized expertise. Experience as a 'change agent' in the world of building brand identity, stimulating customer interest and loyalty, attracting consumers, and creatively using new technologies in marketing. Demonstrated experience of leading change and being directly responsible for driving significant growth in customers, revenue, brand loyalty, and reputation. Experience with creating/designing/evaluating marketing plans, program development and management, market research, budgeting, advertising & media, PR, video, digital media strategy for specific initiatives. Strong foundational marketing / brand management experience and in-depth knowledge of brand management, strategic marketing, advertising and promotion, and the uses of digital media are essential. Knowledge, Skills, and Abilities:Commitment to diversity and inclusion. Superb interpersonal communications and influencing skills in both formal and informal settings with an organization's senior leaders, peers, partners and other constituents. Proven ability to adapt and respond quickly to inquiries and questions. Exceptional presentation and public speaking skills. Proven ability to think strategically and deliver tactically and a willingness to be a hands-on participant to bring ideas to fruition. Strategic, analytical, creative, and planning skills are necessary as the position is directly responsible for ensuring those initiatives are developed and implemented. Outcome-driven and results-oriented. Strong collaboration skills are ncessary to engage cross-functional teams as well as to navigate a complex organizational structure and culture that includes many groups that have historically worked independently from one another.