Chief Marketing and Communications Officer (m/f)

Employer
Acog
Location
Washington, DC
Posted
Mar 02, 2018
Closes
Mar 16, 2018
Hours
Full Time
The company is the premier membership organization focused on women's health. Develop and implement a comprehensive marketing and communications strategy and related processes that serve ACOG's mission, programmatic and product goals/objectives, including clinical practice, education, practice management and advocacy activities; lead the development of clear, compelling, consistent internal and external messaging to increase awareness, engagement and brand value Lead member experience and digital transformation initiatives as part of ACOG 2020, which includes development of a best-in-class website (acog.org) and major enhancements to other digital channels such as social media, email, and mobile, working closely with ACOG IT, external digital studio and other vendors Oversee marketing, driving growth in membership, product sales, and brand awareness, through the organization's online and offline presence and based on a metrics-focused approach to marketing optimization Develop audience segmentation and targeting strategies, and related market research and analytics infrastructure Drive media and advocacy relations strategy development and implementation, ensuring the integration of media with other marketing and communications activities and building ACOG's national, regional and local reach with print, digital and broadcast media outlets. Work closely with the Government Affairs team on advocacy media efforts. Revitalize the brand and voice of ACOG, overseeing and driving a brand strategy initiative grounded in market research, provides support for expert story-telling and culminates in a renewed visual identity Lead the development of a centralized internal communications capability, including developing effective processes and internal messaging Serve as a strategic advisor and collaborator with ACOG's internal staff leadership, Board, and other physician volunteer leaders for both member and public communications Directly supervise four managers and a current staff of 12, with the opportunity to grow the department to approximately 20 Manage vendor relationships and budgets in support of marketing, communications and digital vendors and freelancers Master's degree in marketing, communications, journalism or related field 15+ years of progressively responsible experience in marketing and communications in a high growth setting, with emphasis on effectively reaching and engaging physician audiences 7+ years of large-scale project and people management experience, overseeing multifaceted projects and teams, including demonstrated ability to hire, develop, lead and inspire a team Strong personal commitment to ACOG's mission, with direct hands-on experience in women's health highly desired Extensive strategic and hands-on knowledge and experience in marketing, market research, digital communications, and media and advocacy relations in digital and traditional media. Experience shepherding internal communications activities, including development of emails, presentations and other messages/materials to serve the organization's internal goals Proven ability to build a brand and effectively engage core audiences through the development and implementation of plans, messages and campaigns

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